... on student experience. Studies have focussed on the experience of home and international students, on-campus and online students, and students from various underrepresented backgrounds. So far no study has been undertaken on the reviews provided by students using Google reviews. Mahsood Shah can...

...Le Huong; Fung Kuen Koo; Rodney Arambewela; Ambika Zutshi Purpose The purpose of this paper is to examine Vietnamese international students’ experiences with the campus learning environment by analysing differences in staff and student perceptions. Design/methodology/approach Two focus groups...

... branding and marketing strategy with respect to undergraduate students. Dr Musa Pinar can be contacted at: musa.pinar@valpo.edu © Emerald Group Publishing Limited 2014 Higher education Branding Brand equity Student experience Brand equity scale University branding...

..., universities' branding attempts may not always result in success. The aim of this paper is to present a brand ecosystem framework in order to develop branding strategies for colleges and universities. Design/methodology/approach The key elements of the framework include: student experiences as the driving...