Issues

Direct to consumer advertising of robotic heart bypass surgery: Effectiveness, patient satisfaction and clinical outcomes

Soroosh Kiani; Dinesh Kurian; Stanislav Henkin; Pranjal Desai; Frederic Brunel; Robert Poston
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Pharmaceutical innovation and market share: evidence from a generic market

Nazila Yousefi; Gholamhossein Mehralian; Hamid Reza Rasekh; Hossein Tayeba
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The influence patient’s characteristics “requests and expectations” on physician prescribing behavior: A review

Mohsen Ali Murshid; Zurina Mohaidin; Goh Yen Nee
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Antecedents of hospital brand image and the relationships with medical tourists’ behavioral intention

Tat Huei Cham; Yet Mee Lim; Nai Chiek Aik; Alexander Guan Meng Tay
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Situational and personality effects on smokers’ psychological reactance

Fayçal Boukamcha
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Effective customer experience management in health-care sector of Nigeria: A conceptual model

Rowland Worlu; Oladele Joseph Kehinde; Taiye Tairat Borishade
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The impact of research and development and marketing costs on the profitability of pharmaceutical companies of Tehran Stock Exchange using panel data 2001-2013

Yahya Bayazidi; Enayatollah Homaie Rad; Mehdi Mojahedian; Mehdi Toroski; Azita Nabizadeh; Parna Farahmand; Banafshe Felezi Nasiri
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Consumer’s love for functional brands: the Aspirin case

Ana Pinto Borges; Cláudia Cardoso; Paula Rodrigues
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