Issues

Resistance to persuasion as a maladaptive coping response to anti Covid-19 message: a protection motivation theory perspective

Fayçal Boukamcha
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Study of factors affecting customer patronage: engagement model of health insurance

Atanu Bhattacharyya; Avinash Rana; Mohd Imran Khan
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The influence of brand awareness on brand equity: an investigation among dentists and their prescription behavior

Alireza Sheikh; Newsha Asemani
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Examining the impact of pharmacist professionalism and celebrity endorsers on dietary supplement purchase intention: the moderating role of product knowledge

Shihyu Chou; Chi-Wen Chen; Zi-Ling Shen
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Managing my own health! An ancillary outlook on pharmaceutical and health supplements consumption

Boon-Liat Cheng; Tat-Huei Cham; Zijie Gao; Mohd Fairuz bin Abd Rahim; Teck Chai Lau; Michael M. Dent
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COVID-sumers: consumers’ feelings due Covid-19 pandemic in Brazil and potential implications for services marketing

Mellina da Silva Terres; Simoni F. Rohden; Letícia Vedolin Sebastião
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Role of fashion-consciousness, health-awareness and environmental concerns on millennials’ usage of smartwatches

Srushti Gadge; Sneh Kasera; Rajiv Yeravdekar; Ankit Singh; Vivek Borlepawar
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Revealing the synergetic influence of pharmaceutical marketing strategies on physician prescription patterns: a moderated mediation investigation

Zahid Ilyas; Mushtaq Ahmad Siddiqi
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