Issues

Advances in pharmaceutical marketing: exploring the underpinnings of competitive advantage

Avinandan Mukherjee
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Comparative effectiveness research and the rise of orphan indications

Sarah Jeffers; Mark Slomiany; Rema Bitar; Sarah Kruse; Mahmud Hassan
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Quality alone is not enough to be trustworthy: The mediating role of sincerity perception

Jason Perepelkin; David Di Zhang
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Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisements: An elaboration likelihood model approach

Brent Rollins; Nilesh Bhutada
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CyberRx: Emerging social media marketing strategy for pharmaceuticals

Charles Scott Rader; Zahed Subhan; Clinton D. Lanier; Roger Brooksbank; Sandra Yankah; Kristin Spears
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Relationship between direct-to-consumer advertising and consumers’ decision-making

Abdel-Aziz Ahmad Sharabati; Hamzeh Salim Khraim; Rami Atta Khateeb
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Pioneering advantage in generic drug competition

Yu Yu; Sachin Gupta
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