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Keywords: Co-creation
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Journal Articles
Journal Articles
International Journal of Quality and Service Sciences (2025) 17 (4): 542–562.
Published: 11 November 2025
... not examined customer satisfaction with SCSs through the lens of value perception, particularly in relation to the distinction between value co-creation and value extraction. This study aims to address that gap. Design/methodology/approach This research used two scenario-based, between-subjects online...
Journal Articles
International Journal of Quality and Service Sciences (2023) 15 (1): 97–114.
Published: 07 March 2023
... of co-creation with customers is a fast-growing topic within the academic community, which companies are trying to master. This study aims to elucidate the range of possible co-creation strategies and identify how service firms can assess and improve co-creation to reap the most benefits...
Journal Articles
Journal Articles
International Journal of Quality and Service Sciences (2017) 9 (3-4): 484–497.
Published: 18 September 2017
... development. Using Kaye’s (1996) definition: Co-creation Storytelling Culture Sustainable quality Value-based leadership As a leadership tool, stories have been used to communicate ideas, norms and values through which culture is shaped. As well, storytelling has been used to share tacit...
Journal Articles

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