Issues

Netizens' behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach

Jitendra Yadav; Madhvendra Misra; Nripendra P. Rana; Kuldeep Singh; Sam Goundar
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A comparative analysis of sports gambling in the United States

Brendan Dwyer; Ted Hayduk, III; Joris Drayer
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Gym users: an enabler in creating an acceptance of sports and fitness wearable devices in India

Prashant Raman; Kumar Aashish
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A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective

Huimin Song; Ting-ting Zeng; Brian H. Yim
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Reversing equity transfer in sponsorship for competitive advantage of emerging local events: quantitative evidence from an experimental study

Jerred Junqi Wang; Tyreal Yizhou Qian; Bo Li; Brandon Mastromartino
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When sports sponsorship incurs brand risk: the roles of team performance, brand familiarity and team identification

Shaofeng Yuan; Ying Gao
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An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics

Yusuf Oc; Aysegul Toker
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Competence inference from muscle: how and when trainers' muscle mass impacts service purchase of personal fitness training

Sangchul Park; Shinhyoung Lee; Hyun-Woo Lee
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Factors affecting users’ stickiness of fitness apps: an empirical study based on the S-O-R perspective

Xianzhong Teng; Zheshi Bao
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Effects of Super Bowl advertising on online brand search: ten years of insights from 2011 to 2020

Dan Li; Nicholas Masafumi Watanabe
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