Issues

Special Issue: Diversity, Equity and Inclusion in Sport Marketing. Guest Editors: Antonio Williams, Natasha Brison, Ann Pegoraro

Guest editorial: Diversity, equity and inclusivity in sport marketing research

Antonio Williams; Natasha Brison; Ann Pegoraro
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LGBTQ-inclusive fan codes of conduct in US athletic departments: a multilevel analysis

E. Nicole Melton; George B. Cunningham; Jeffrey D. MacCharles; Risa F. Isard
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Inclusivity in sports: fan attitudes and behaviors towards nonbinary athletes

A. Banu Elmadag; Gallayanee Yaoyuneyong; Brigitte Burgess
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Promote the “wow”: (mis)representation, perception and reception of media promotion on wheelchair rugby

Tiao Hu; Michael Cottingham; Deborah Shapiro; Don Lee
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Diversity matters: highlighting the differences in sport consumption motives of marginalized college students

Alison Fridley; Austin Anderson; Sarah Stokowski; Stacey A. Forsythe
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A “toxic culture”: the experiences of underrepresented ticket sales employees across professional sport

Liz Sattler; Megan Shreffler; Nels Popp; David Pierce
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Which sway? Athlete activism, teammate allyship and fan patriotism

Brent Smith; Stephanie A. Tryce; Carol Ferrara
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Sponsorship and social justice: brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship

Remco Beek; Jo Van Hoecke; Inge Derom
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When celebrity endorsements collide with social activism: exploring athlete celebrity endorsements, social issues and brand perception

Stephanie Schartel Dunn; Gwen S. Nisbett
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Case study: What’s the best (kept) secret about FIFA’s 2022 World Cup™? The case of Qatar’s Generation Amazing program

Deniz Ekren; Christos Anagnostopoulos
View articletitled, Case study: What’s the best (kept) secret about FIFA’s 2022 World Cup™? The case of Qatar’s <em>Generation Amazing</em> program
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