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#Trending towards brand crisis management: the case of the Seattle Kraken and BookTok

Jessica R. Braunstein-Minkove, Beth A. Cianfrone

International Journal of Sports Marketing and Sponsorship 1–23.

https://doi.org/10.1108/IJSMS-04-2025-0183

Published: 23 December 2025

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Journal Articles

Ethics in quantitative sport management research: the impact of AI

Galen Trail, Ari Kim, Hyejin Bang, Jessica R. Braunstein-Minkove

International Journal of Sports Marketing and Sponsorship (2024) 25 (5): 1147–1162.

https://doi.org/10.1108/IJSMS-05-2024-0111

Published: 23 July 2024

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Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?

Galen Trail, Don Lee, Stavros Triantafyllidis, Jessica R. Braunstein-Minkove, Ari Kim, Kristi Sweeney, Wanyong Choi, Priscila Alfaro-Barrantes

International Journal of Sports Marketing and Sponsorship (2023) 24 (1): 168–185.

https://doi.org/10.1108/IJSMS-11-2021-0225

Published: 12 September 2022

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Inside BAM Racing: rethinking the sponsorship match-up process in 'America's fastest-growing sport'

Jessica R Braunstein, Joshua I. Newman, Adam S. Beissel

International Journal of Sports Marketing and Sponsorship (2008) 9 (3): 61–75.

https://doi.org/10.1108/IJSMS-09-03-2008-B009

Published: 01 April 2008

View article titled, Inside BAM Racing: rethinking the sponsorship match-up process in 'America's fastest-growing sport'

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Journal Articles

Dimensions of athletic star power associated with Generation Y sports consumption

Jessica R. Braunstein, James J. Zhang

International Journal of Sports Marketing and Sponsorship (2005) 6 (4): 37–62.

https://doi.org/10.1108/IJSMS-06-04-2005-B006

Published: 01 July 2005

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#Trending towards brand crisis management: the case of the Seattle Kraken and BookTok

Ethics in quantitative sport management research: the impact of AI

Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?

Inside BAM Racing: rethinking the sponsorship match-up process in 'America's fastest-growing sport'

Dimensions of athletic star power associated with Generation Y sports consumption

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#Trending towards brand crisis management: the case of the Seattle Kraken and BookTok

Ethics in quantitative sport management research: the impact of AI

Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?

Inside BAM Racing: rethinking the sponsorship match-up process in 'America's fastest-growing sport'

Dimensions of athletic star power associated with Generation Y sports consumption

Email alerts

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