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1-2 of 2
Keywords: Brand Knowledge
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Journal Articles
Steffen Schmidt, Matthias Limbach, Sascha Langner, Klaus-Peter Wiedmann, Levke Albertsen, Philipp Reiter
International Journal of Sports Marketing and Sponsorship (2018) 19 (1): 91–108.
Published: 05 February 2018
...’ implicit and explicit brand information processing. Design/methodology/approach A dual model of brand knowledge is used that considers the implicit and explicit information processing of marketing-induced brand messages. A web study was conducted prior to the 2014 FIFA World Cup. Each participant...
Journal Articles
International Journal of Sports Marketing and Sponsorship (1999) 1 (4): 33–48.
Published: 01 November 1999
...Donald P. Roy; T. Bettina Cornwell Managers Use of Sponsorship in Building Bra Keywords: Sports Sponsorship, Brand Knowledge Managers Use of Sponsorship in Building Brands: Service and Product Firms Contrasted Received: 5 November, 1999 Executive Summary Corporate sponsorship of sports...
