Keywords: Sport involvement
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Journal Articles
Journal Articles
Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (2): 305–323.
Published: 02 April 2020
... between affective reaction and behavioral intentions. Design/methodology/approach Using lateralized event-related potentials, the authors examined how brain wave reactions are different based on different sport involvement between two groups where one group had varsity sport experience while the other...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (1): 11–28.
Published: 06 February 2017
.... To broaden our understanding of the cultural impact of values and goals on sport involvement, the purpose of this paper is to compare perspectives between Easterners (Chinese) and Westerners (Americans). Design/methodology/approach This exploratory research utilized both online and written surveys...

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