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1-4 of 4
Keywords: Sport involvement
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Journal Articles
International Journal of Sports Marketing and Sponsorship 1–23.
Published: 22 June 2026
... activity types and settings, warranting further empirical investigation (Kyle et al., 2006). Active sport tourism Perceived well-being Sport involvement Winter sports Loyalty Funding: Shiyi Luo was funded by the China Scholarship Council (Grant No. [2020] 596...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (2): 437–461.
Published: 07 December 2021
... re-use rights only Community sport participation Sport involvement Sense of community Local sport leagues Social support Happiness Depressive symptoms Depression Social epidemiology The field of social epidemiology is relatively new, but its fundamental assumption that social...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (2): 305–323.
Published: 02 April 2020
... between affective reaction and behavioral intentions. Design/methodology/approach Using lateralized event-related potentials, the authors examined how brain wave reactions are different based on different sport involvement between two groups where one group had varsity sport experience while the other...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (1): 11–28.
Published: 06 February 2017
.... To broaden our understanding of the cultural impact of values and goals on sport involvement, the purpose of this paper is to compare perspectives between Easterners (Chinese) and Westerners (Americans). Design/methodology/approach This exploratory research utilized both online and written surveys...
