... Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Football Branding Social media branding Digital branding Creative advertising Sportainment On January 31, 2022, English football club Burnley F.C. announced the signing of Dutch striker Wout Weghorst, aiding...

... messages to promote sustainable behavioural change that can combat climate change, and promote a more sustainable world”. Sport ecology Marketing Consumer behaviour Corporate social responsibility Stakeholder theory Football Environmental sustainability has received growing interest due...

.... Design/methodology/approach The European Football Championship serves as an impactful platform for sponsors due to its global reach. The sponsorship activations of the twelve official sponsors were investigated by analysing sponsorship expressions on the LED boarding during every match of the tournament...

...David M. Herold; C. Keith Harrison; Scott J. Bukstein Purpose A perceived misalignment between socially responsible fans and football club management has recently led to a major crisis during the annual meeting in 2021 of Bayern Munich, one of the largest professional football teams in Europe...

...Ana Sofia Ramos; Jonas Hammerschmidt; Antonio Sérgio Ribeiro; Francisco Lima; Sascha Kraus Purpose The purpose of this longitudinal study is to examine the dual career and entrepreneurial experiences of professional football players and their influence on the career transition process...

.... Design/methodology/approach A discrete choice approach is used to empirically estimate the utility that sponsorship managers derive from a post advertising their company or product on football clubs' and players' social media. Findings The results indicate that more followers, better on-field...

...Behzad Foroughi; Khairul Anuar Mohammad Shah; Thurasamy Ramayah; Mohammad Iranmanesh Purpose The purpose of this paper is to investigate the impacts of peripheral service quality on football match spectators’ emotions and behavioural intention. Design/methodology/approach Data were obtained...

...Rosiane Serrano; Daniel Pacheco Lacerda; Ricardo Augusto Cassel; Aline Dresch; Maria Isabel Wolf Motta Morandi Purpose Football is deployed into various segments and consists of a complex value chain, with interrelationships and circularities. It is relevant in various segments and therefore...

...Stephen Hills; Bob Heere; Matt Walker Purpose The decision by the British Olympic Association to enter a soccer team into the Olympic Games of 2012, having not participated in the Olympic soccer competition since 1960, provided an opportunity to study representation as a predictor of fan...

...Ricard W Jensen; Yam B Limbu; Yasha Spong, MBA Until now, little research has been conducted to analyse Twitter conversations about the corporate sponsors of football clubs. The conventional and most widely used method has been to use content analysis to assess the sentiment of the tweets that were...

...Rui Biscaia; Abel Correia; Stephen Ross; António Rosado This research aims to examine football fans' awareness of their team sponsors and to compare sponsorship awareness between season ticket holders and casual spectators. Data was collected from among fans of a professional football team...

...Carlos Pestana Barros; Vincenzo Scafarto; António Samagaio This paper analyses the cost efficiency of Italian football clubs using a stochastic frontier model. The frontier estimation confirmed that the model fits the data well with all coefficients correctly signed and in line with the theoretical...

...Rui Biscaia; Abel Correia; Masayuki Yoshida; António Rosado; João Marôco This paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intention. Data were collected among football fans...

...Nicholas D Theodorakis; Kostas Alexandris; Yong Jae Ko This study examines the mediating role of Overall Service Quality in the service quality-customer satisfaction relationship in the context of professional football. Quantitative data were collected from a survey of 415 spectators attending...

...Declan Hill This paper examines what drives match-fixing in football and why some leagues collapse from corruption. Based on more than 220 interviews with players, referees, sports officials and law enforcement officers, the gambling industry and corrupters, three factors presented when high levels...

...John Beech; Simon Horsman; Jamie Magraw This paper identifies five types of insolvency in English football: clubs that have failed to cope with relegation; failed to pay monies due to the UK government; seen 'soft debts' become 'hard debts'; lost the ownership of their stadium; or have been 'repeat...

...Chantal Rouvrais-Charron; Christophe Kim Consumers are increasingly looking beyond products, and are expressing concern for the respect of societal values. This paper analyses how football organisations and governing bodies in Europe are adapting their marketing strategies to reflect these concerns...

...André W Böhler; Troy W Heffernan; Paul J Hewson This study examines professional soccer sponsorship as a business-to-business relationship and explores key dimensions of sponsorship success in the context of the English Premier League and the German Bundesliga. The findings suggest that commitment...

...Angel Barajas; Ignacio Urrutia This paper explains the concept of support as an economic driver of football. It begins with a theoretical approach to the concept of support and a review of the literature relating to support, fan typology and factors that determine attendance at stadia. Next...

..., President, Direction Nationale du Contrôle de Gestion INTERVIEW Keywords control budget football France DNCG balance Michel Desbordes University Marc Bloch, Strasbourg, France ISC School of Management, Paris, France Abstract DNCG (Direction Nationale du Contrôle de Gestion National Board for Management...