... presidential authenticity and perceived sponsor-club fit shape pride of belonging, team identification, attitudes toward the sponsor, and purchase intention in FC Barcelona. Design/methodology/approach Data were collected from 902 FC Barcelona members who voted in the 2021 presidential election. Using...

... positively influenced team identification and fan engagement via value-in-use. Furthermore, value-in-use played a mediating role in enhancing behavioral loyalty through its impact on team identification and fan engagement. Originality/value This study contributes to understanding digital CSR strategies...

... and perceived ease of use affect sports consumers’ intention to use AI. The study also examines social influence, personal innovativeness in IT (PIIT) and team identification as antecedents of perceived benefits and perceived ease of use. Design/methodology/approach A survey-based quantitative research...

...Yongjae Kim; Soojin Kim; Jeeyoon Kim Purpose The purpose of this study is to examine the role of team-related cues and team identification in influencing visual attention and engagement with corporate social marketing (CSM) messages on sport team Twitter pages. Design/methodology/approach...

... appraisal and the moderating roles of team identification and past spectating experience. Design/methodology/approach An online survey collected data from 1,080 professional baseball and basketball league fans. A qualitative and quantitative CEQ scale was developed. Findings Structural equation...

... factor (alternative team attractiveness), a mooring factor (team identification), and behavioral loyalty and switching intention to the alternative team. We used structural equation modeling to test our hypotheses. Findings A mediation analysis revealed that perceived value of an individual’s current...

... to team identification, brand attitudes involve an overall preference for or against the team's brand, encompassing various aspects of the team's offering, rather than just the team itself. Many researchers agree on the tricomponent model of attitudes (Eagly and Chaiken, 1998) in that an individual's...

.... The authors develop a model for synthesizing the interactive concepts related to fan co-creation in social media, which leads to team identification. Design/methodology/approach Participants (N = 483) were recruited from fans of clubs in the Persian Gulf Pro League of Iran. Structural equation...

... by the methodology and design of the study. Finally, results, discussion and implications and limitations of the study are presented. This study builds on the body of research dedicated to switching behavior among sports fans and team identification, or fans' long-lasting association with the team...

...Keita Kinoshita; Hirotaka Matsuoka Purpose The purpose of the present study was to investigate the impact of sport fans' team identification on their emotional experiences (i.e. vitality and game satisfaction) using two-wave data in a specific sport event during the declaration of the emergency...

... of this research paper is to test the mechanism of how horizontal relationships developed through online communities lead to vertical relationships such as team identification and behavioural intentions. Design/methodology/approach Using a sample of online baseball fan community members in South Korea...

...Giridhar B. Kamath; Shirshendu Ganguli; Simon George Purpose This paper tests and validates a conceptual model linking the attachment points, team identification, attitude towards the team sponsors and the behavioural intentions in the context of Indian Premier League (IPL), while testing...

... equation modeling with multigroup analysis was carried out to test the model and the hypotheses. Findings Team identification has an effect on perceived congruence, on attitude toward sponsors and on intention to buy. The results also show the positive direct and indirect effects of both perceived...

... ; Stets and Burke, 2000). H1. Team identification will positively affect attendance intention. Heetae Cho can be contacted at: heetae.cho@nie.edu.sg 10 09 2019 17 02 2020 30 03 2020 30 03 2020 © Emerald Publishing Limited 2020 Emerald Publishing...

...Yannis Lianopoulos; Nicholas D. Theodorakis; Nikolaos Tsigilis; Antonis Gardikiotis; Athanasios Koustelios Purpose The concept of sport team identification has been widely used as a theoretical framework in explaining sport fan behavior. However, limited attention has been devoted...

... they exchanged with those named rival discussants. Findings Through use of this novel data collection approach, new findings were uncovered related to blasting, glory out of reflective failure, schadenfreude and the influence of team identification on the exchange of rivalry fan behaviors. The results...

... individuals' team identification. Based on the findings, the authors identified some issues with the three problematic items, including the wording of the items and the link between the question and the target construct. The authors make several suggestions for researchers and practitioners in improving...

... to distinguish themselves from others, and they favor in-group members and dislike out-group members (Hogg and Abrams, 1999). Team identification is a special form of social identification in which an individual feels psychological connection to a sport team (Wann and Branscombe, 1993) and it is a commonly used...

...Shang Chun Ma; Kyriaki Kaplanidou Purpose The purpose of this paper is to understand how team identification and country influence professional baseball team spectators’ evaluations of service quality factors, perceived value and future behavioral intentions. Design/methodology/approach Data...

... by Winthrop Publications Limited 2015 licensed reuse rights only pre-competition games national team spectators spectator experience team identification Segmenting the spectators of national team sports: the case of a pre-competition match RESEARCH PAPER Keywords pre-competition games national...