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Keywords: values
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Journal Articles
Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?
Available to PurchaseGalen Trail, Don Lee, Stavros Triantafyllidis, Jessica R. Braunstein-Minkove, Ari Kim, Kristi Sweeney, Wanyong Choi, Priscila Alfaro-Barrantes
International Journal of Sports Marketing and Sponsorship (2023) 24 (1): 168–185.
Published: 12 September 2022
...Galen Trail; Don Lee; Stavros Triantafyllidis; Jessica R. Braunstein-Minkove; Ari Kim; Kristi Sweeney; Wanyong Choi; Priscila Alfaro-Barrantes Purpose This paper aims to determine if single-item (SI) needs' and values' measures have similar reliability and validity values to multi-item (MI...
Journal Articles
Values and goals of Chinese sport consumers contrary to American counterparts
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2017) 18 (1): 11–28.
Published: 06 February 2017
...DongHun Lee; Yinghui Zhang; Michael Cottingham; JungKun Park; Ho Yeol Yu Purpose Existing studies suggest the importance of research related to values and goals and their impacts on consumer involvement. However, cross-cultural examination of values and goals in the context of sport is scarce...
Journal Articles
An Interview with Jean-François Richard, Director of Sales and Marketing, Amaury Sport Organisation
Free
International Journal of Sports Marketing and Sponsorship (2002) 4 (3): 2–12.
Published: 01 September 2002
...: Sponsorship, Tour de France, doping, values, sport events Michel Desbordes Jean-François Richard, Amaury Sport Organisation, 2 rue Rouget de l Isle, 92130 Issy les Moulineaux, France tel: (33) 01 41 33 14 00 fax: (33) 01 41 33 15 98 Michel Desbordes, University Paris Sud-XI, Faculty of Sports Science...
