...). 29 10 2024 30 05 2025 12 09 2025 24 10 2025 26 12 2025 31 12 2025 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Choice experiment Decision rules Retail strategy Cross-national analysis...

... consists of 393 (n = 393) rakija consumers. Findings The main finding of this study is that culture significantly influences consumer behavior and purchasing habits regarding a national drink, not only directly but also through its mediators. Moreover, the results of the multigroup analysis...

... that marketers need to “design an offering that matches what consumers in the target market want” (Hoyer et al., 2018 , p. 21); thus, there is a need to monitor and adapt to changes in consumer behavior. Like other products, alcoholic beverage preferences change and certain wine varietals increase...

... demonstrate that consumer behavior toward wine is similar to other fast-moving consumer goods. The exceptions suggest that while similar consumer purchase patterns are evident, consumers are more likely to cross purchase wine brands and grape types more than would be expected given Duplication of Purchase Law...

... 2022 09 03 2023 09 06 2023 17 07 2023 18 07 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Brands Survey research Consumer behavior Structural equation modeling Beer Wine Palinka Spirits Brand loyalty (BL...

.... As the sample is homogeneous, the results may not be generalizable to other segments. Furthermore, the addition of electroencephalographic devices that monitor brain activity could provide crucial information for understanding consumer behavior during the purchase decision-making process. Practical...

...-involvement impact QAP use. Alicia Rihn can be contacted at: arihn@utk.edu 16 11 2021 19 04 2022 20 06 2022 25 06 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Consumer survey MIMIC Program source...

... Limited Licensed re-use rights only Wine list Restaurant Wine style Taste Wine origin Surveys Wines Regression Alcoholic drinks Consumer behavior Survey research Wine sales are an important part of many restaurants’ turnover (Oliveira-Brochado and Vinhas da Silva, 2014 ; Ruiz...

..., this trend seems to be the opposite in emerging wine-producing countries. Women are now increasingly consuming wine, even to a greater degree than men (Velikova et al., 2013). So far, the studies on wine consumer behavior have focused on gender from different perspectives. Morey et al...

... Wine consumption Sustainability Price Demographics Psychographics Cover crops Market segmentation Wines Alcoholic drinks Alcoholic drinks industry Sustainability Consumer behavior Marketing research Sustainably produced wine is an overarching term encompassing several...

... be contacted at: tjd233@cornell.edu COVID-19 Customer satisfaction Finger Lakes Tasting rooms Wines Regression Consumers Logit/Probit/Tobit Consumer behavior Survey research On January 20, 2020, the first confirmed case of the novel coronavirus disease (COVID-19) was discovered...

... rights only Marketing Experiment Conceptual/theoretical Wines Alcoholic drinks industry Consumer behavior Country of origin effect EEG Genders Consumer involvement Karina Munari Pagan can be contacted at: karinapagan41@yahoo.com 25 08 2020 10 11 2020 18 12 2020...

... Marketing Brands Alcoholic drinks industry International business Consumer behavior Survey research Spirits Partial least squares (PLS) After reviewing the literature on brand constructs related to purchase loyalty within hedonic products such as wine and spirits, the authors develop a model...

... Consumer behavior Partial least squares structural equation modeling Recent changes in global warming, environmental pollution, food-based diseases and degradation of soil are the major threats for sustainability and human health. Hence, the issues counteracting the negative impacts...

... Publishing Limited Licensed re-use rights only Economics Regression Alcoholic drinks Econometric model Alcoholic drinks industry Time series Consumer behavior Spirits Wines and spirits Wine Beer Taxes Grocery stores Consumption D78 H70 L51 L81 I18 K23 Q18 The impact...

... Customer satisfaction Critical success factors Consumer behavior Survey research Marketing research Marketing models Wine tasting rooms Satisfaction Repurchase intent Value for money Service quality importance–performance (IMPA) Partial least squares modelling (PLS) Assurance has been...

... communicate with specific market segments. This paper provides insights to design marketing campaigns regarding product customization at the level of label information and design. Originality/value The present research contributes to current literature on wine consumer behaviour, exploring behavioural...

..., such as purchase discounts and free shipping. How does a winery keep these two different types of wine club members as loyal consumers, especially the financially motivated consumers, when almost all wine clubs offer discounts? Lockshin and Corsi’s (2012) review of wine consumer behavior indicates that actual...

... only Consumption Benefits Wines Consumer behavior Survey research Subjective knowledge Psychometric qualitative The wine industry has experienced increasing commoditization of its product, resulting in varying wine types and multiple price tiers (Blackman et al., 2010...

... Publishing Limited Licensed re-use rights only Wines Consumer behavior Consumer perception Individual perception Consumption behavior Consumer motivation Luxury wine The value of the luxury market is estimated to range from US$80bn to US$263bn (Miller and Mills, 2012), with an overall...