...Svitlana Magalhaes de Sousa Ostapenko; Ana Paula Africano Sousa e Silva; Raquel Meneses Purpose This study aims to examine how the stage of a wine cluster’s life cycle shapes firms’ strategic and marketing priorities. It compares the Douro (Portugal), an emerging cluster in path development...

...Giulia Maesano; Alessandra Castellini; Roberta Spadoni Purpose In the agri-food sector, a winery website remains an essential digital tool for marketing strategies and customer engagement. This study aims to analyse the communication strategies adopted by Etna DOC wineries on their websites...

... Marketing Quantitative Survey research Multiple regression Factor analysis Table 2. Descriptives and t-test of differences of the resident and visitor ratings on the image of Florida wines, information sources about wineries and the number of past visits to a winery in Florida...

... influenced the perceived quality of the wine. It was verified that ethnocentrism did not influence purchase intention and the country of origin did not influence animosity. Practical implications As a managerial contribution, it helps managers to devise more effective strategies for the wine market...

... provide valuable insights for wine tourism marketers in developing innovative marketing strategies by addressing the usage of social presence and environmental cues in a VR setting. Originality/value To the best of the authors’ knowledge, this study is the first to enrich the existing knowledge...

...Cristina Calvo-Porral; Sergio Rivaroli; Javier Orosa-González Purpose Celebrity endorsement is one of the most popular marketing communication tools that have been used by beverage companies to influence consumers’ behaviour, but little is known about the extent this communication strategy can...

... The results provide stakeholders (wineries, state tourism departments, wine tourism marketers and wine tourism researchers) a segmentation proposal focused on tourist experiences to improve marketing programs and wine tourism offerings. Originality/value The use of netnography as a tool for wine tourism...

... techniques. Findings The study allowed us to identify that CB has four main clusters/themes of research, namely, CB industry and market, marketing and branding, consumer behavior and sustainability. Detailed information on the clusters is provided. In addition, the results showed that publications...

...Mercedes Marzo-Navarro; Marta Pedraja-Iglesias Purpose The purpose of this paper is to define and analyse not only the main categories of online marketing strategies used by Rioja wine producers but also how wineries use their websites to provide information about wine tourism. Design...

... 2020 10 11 2020 18 12 2020 12 01 2021 12 01 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Marketing Experiment Conceptual/theoretical Wines Alcoholic drinks industry Consumer behavior Country of origin effect EEG...

...Silvia Cacho-Elizondo; Mary Conway Dato-on; Tracy Harmon-Kizer Purpose This study aims to examine the impact of consumer brand experience on brand love and loyalty toward a favorite tequila brand across Mexico and the USA while advancing marketing strategies to strengthen consumer-brand...

...Alistair Williams; Glyn Atwal; Douglas Bryson Purpose The purpose of this study is to identify how craft spirits distilleries use elements of the storytelling narrative as part of a storytelling marketing strategy. Design/methodology/approach A case study approach was undertaken based on seven...

...., 2014). Cristina Calvo-Porral can be contacted at: ccalvo@udc.es 23 10 2019 21 01 2020 14 03 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Marketing Consumer behaviour Individual perception Alcoholic drinks...

...David Priilaid; Jonathan Steyn Purpose In increasingly competitive markets, opportunities exist to meaningfully differentiate product offerings by cue signalling the claims of emergent categories. Therefore, and within the context of wine sales, the purpose of this study models the supply-led...

...-friendly wines can be used to market these wines more effectively to consumers. Originality/value This is the first study that combines a choice experiment with attributes that are derived from the benefits of fungus-resistant grape varieties. The importance of wine in Europe’s culture is beyond...

... of introduction of new appellations and sub-appellations. Wine belongs to a group of consumer products with a significant level of product heterogeneity that reveals itself via wine’s vertical and horizontal differentiation. This is why wine marketing and sales tend to rely on numerous strategies that are built...

...., 2017 ; Marković et al., 2010; Ramseook-Munhurrun, 2012). For example, Chin and Tsai (2013) argued that employee reliability is the most significant SQ dimension influencing customers’ satisfaction and loyalty in themed restaurants. Marketing SERVQUAL Wine Customer satisfaction...

...Damien Wilson; Maxwell Winchester Purpose This study aims to understand the market structure and explore the applicability of recognised generalisations to a European wine retail market. The study considers whether brands in European wine retailing follow the established double jeopardy...

... for practitioners of both wine and hospitality industries in the development of strategies for new products market placement and, at the same time, for academics who are interested in the understanding of behavioural reasoning of consumers’ wine purchase choices. Originality/value This research investigates...

...Elyse Shane; MD Wahid Murad; Susan Freeman Purpose The purpose of this paper is to determine and analyse that factors that could potentially influence price premiums of Australian wine in the UK market. The authors integrated the economic-based hedonic pricing theory and marketing export pricing...