... Australia Branding Packaging Wine marketing Label Consistency Product portfolio The Australian wine consumer has a plethora of brands available to purchase (Bruwer, 2002). There are over 2,000 wine producers (Winetitles Media, 2020), an estimated 10,000 wine brands (The Drinks Association...

...Lucas Nesselhauf; Johannes S. Deker; Ruth Fleuchaus Purpose The purpose of this paper is to show that consumer education in the form of information can effectively overcome adoption barriers to new and innovative wine packaging. This effectiveness depends on both the degree in packaging innovation...

... Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Italy Packaging Labelling Wines Pricing Aesthetics Eye-tracking Preference Pupillometry Wine labels Consider a simple but common decision-making situation: deciding to buy a bottle...

.... In estimating the whisky pricing function, the hedonic contribution of the following input variables is estimated: age in respect of blended whiskies and single premium malts, in-store supply, claims of retail exclusivity, branding, country-of-origin and packaging formats. Findings – Age effects...

... dimension of typicality. The results allow for a better understanding of consumer perceptions of origin products and their cues. Packaging Wines Regression Survey research Place designations play an important role in shaping perceptions of products (Bilkey and Nes, 1982 ; Spielmann...

... categories constitute natural cognitive categories for the consumer, and that brands are ranked within these categories according to levels of perceived typicality. Packaging can therefore be perceived as more or less typical of a given category depending on whether it is perceived as more or less...

...Scott Sherman; Tracy Tuten Purpose The choice facing a wine consumer is one of dizzying options with thousands of wine brands available. Packaging and labeling are among those cues consumers use when choosing wines. The purpose of this paper is to better understand the influence of two labeling...

... was developed to evaluate the direct implications labels have on millennial informants' taste and quality perceptions. A four‐stage research study tested the informants' reactions to the products both before and after evaluating the label and product packaging. Findings Perceptions differed significantly...

...Nelson Barber Purpose The purpose of this paper is to profile consumers who expressed an intention to pay more for environmentally friendly wine packaging and to elaborate marketing strategies that arise from this consumer profiling. Design/methodology/approach The population under study...

... After having provided a theoretical framework about value innovation and the US Premium Bag in Box (PBIB) wine market, a case study about a leading firm is presented. Findings The adoption of a new packaging concept may help traditional Italian wineries to develop their sales. Understanding...

... personality, and suggests general guidelines for the design of product line extensions from a successful label design. Originality/value This research helps brand managers and packaging designers to leverage brand personality research and evaluate the effectiveness of new designs. © Emerald Group...

...Nelson Barber; Barbara A. Almanza; Janis R. Donovan Purpose To explore the attributes of wine packaging that are enticing to consumers and the influence of age, gender and income on the wine‐buying decision. Design/methodology/approach To evaluate how wine packaging interplays with age, gender...

...Benedetto Rocchi; Gianluca Stefani Purpose The purpose of this paper is to present the methodology adopted and the main results achieved by an exploratory study on consumers perception of wine packaging. Design/methodology/approach The research was designed to elicit the relevant dimensions...

... Administration (FDA) issued regulations, effective as of May 1994, implementing the NLEA (FTC, 1994). In addition to strictly mandating standard nutrition information on most food products, these regulations also limit health claims on food packages. Effects of the Dietary Guidelines Label Statement on Wine...

...Steven M. Roberta Cork stoppers may taint as many as one in 33 bottles of all domestic US wines. Yet, because tradition is thought to play such an important role in shaping expectations regarding acceptable premium wine packaging, marketers have felt little need to test whether cork closures...