... strengthened through consistent co-presentation with the brand name (Ward et al., 2024). Indirect branding refers to non-brand-name elements that are related to the brand. Non-brand-name elements can be colour, taglines, fonts, style, logos, package, characters and audio cues, for example, verbal...

...Lucas Nesselhauf; Johannes S. Deker; Ruth Fleuchaus Purpose The purpose of this paper is to show that consumer education in the form of information can effectively overcome adoption barriers to new and innovative wine packaging. This effectiveness depends on both the degree in packaging innovation...

..., and package-design constitutes an important part of the production (Veryzer, 1993 ; Barber and Almanza, 2006 ; Sherman and Tuten, 2011 ; Orth and Crouch, 2014). The packaging has become something between an art and a science of attention capture. Ideally, a label should be able to influence future...

.... In estimating the whisky pricing function, the hedonic contribution of the following input variables is estimated: age in respect of blended whiskies and single premium malts, in-store supply, claims of retail exclusivity, branding, country-of-origin and packaging formats. Findings – Age effects...

..., symbols used on the packaging, label details on the packaging, advertising, price, guarantees, warranties, etc. (Bearden and Shimp, 1982 ; Han and Terpstra, 1988 ; Steenkamp, 1990). Research has found that country-level origin is an extrinsic product cue, similar to price or brand (Al-Sulaiti and Baker...

... is judged to be typical of a category. We have already seen how the visual codes of a product category are defined as those that are most used within that category. Logically, then, packaging that conforms with the visual codes of a product category is more likely to display family resemblance to other...

...Scott Sherman; Tracy Tuten Purpose The choice facing a wine consumer is one of dizzying options with thousands of wine brands available. Packaging and labeling are among those cues consumers use when choosing wines. The purpose of this paper is to better understand the influence of two labeling...

... was developed to evaluate the direct implications labels have on millennial informants' taste and quality perceptions. A four‐stage research study tested the informants' reactions to the products both before and after evaluating the label and product packaging. Findings Perceptions differed significantly...

...Nelson Barber Purpose The purpose of this paper is to profile consumers who expressed an intention to pay more for environmentally friendly wine packaging and to elaborate marketing strategies that arise from this consumer profiling. Design/methodology/approach The population under study...

... After having provided a theoretical framework about value innovation and the US Premium Bag in Box (PBIB) wine market, a case study about a leading firm is presented. Findings The adoption of a new packaging concept may help traditional Italian wineries to develop their sales. Understanding...

... personality, and suggests general guidelines for the design of product line extensions from a successful label design. Originality/value This research helps brand managers and packaging designers to leverage brand personality research and evaluate the effectiveness of new designs. Because Aaker's 42...

...Nelson Barber; Barbara A. Almanza; Janis R. Donovan Purpose To explore the attributes of wine packaging that are enticing to consumers and the influence of age, gender and income on the wine‐buying decision. Design/methodology/approach To evaluate how wine packaging interplays with age, gender...

...Benedetto Rocchi; Gianluca Stefani Purpose The purpose of this paper is to present the methodology adopted and the main results achieved by an exploratory study on consumers perception of wine packaging. Design/methodology/approach The research was designed to elicit the relevant dimensions...

... Administration (FDA) issued regulations, effective as of May 1994, implementing the NLEA (FTC, 1994). In addition to strictly mandating standard nutrition information on most food products, these regulations also limit health claims on food packages. Effects of the Dietary Guidelines Label Statement on Wine...

...Steven M. Roberta Cork stoppers may taint as many as one in 33 bottles of all domestic US wines. Yet, because tradition is thought to play such an important role in shaping expectations regarding acceptable premium wine packaging, marketers have felt little need to test whether cork closures...