... attitudes towards beer are negatively affected by their perceived risks. H2. Consumer attitudes towards beer are positively affected by perceived benefits. Beer India Risk/benefit Perceptions Factor analysis Structural equation models In beer, as in life, there’s a tipping...

..., size and membership in the protected designation of origin are introduced as control variables to increase the precision of the cause-effect relationships analyzed. Design/methodology/approach A conceptual model is proposed, which is tested by means of structural equation modeling based on data...

... or wine, as well as beer and wine brands. Then, this model is empirically analysed through multiple group structural equation modelling on two samples of consumers who read online celebrity’s recommendations in Spain (beer = 280; wine = 277). Findings Findings indicate that celebrity’s recommendations...

... received. Structural equation modeling was used for testing hypothetical relationships among key constructs in the proposed research model: environmental values, environmental involvement, environmental sustainability practices and business challenges. Findings The results showed that green consumption...

.... Design/methodology/approach A sample of 196 staff across four alcoholic beverage firms in Accra, Ghana was selected using a judgemental sampling technique. A structural equation modelling approach using partial least squares was used to conduct the analyses to answer the research hypotheses. Findings...

... and tangible recommendations for wine tasting room managers to improve the winery visit experience. Design/methodology/approach The surveys (N = 402) were conducted among 14 wineries in British Columbia, Canada. The data was analysed by using partial least squares structural equation modelling software...

... on their willingness to buy the product (response) (Mehrabian and Russell, 1974). Wine Eye-tracking Wine awards Consumption situation Experiment Structural equation models H5. Consumers’ wine desire will positively influence their level of visual attention to the bottle. H6...

...@utad.pt 24 07 2017 14 11 2017 01 01 2018 01 01 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Gender Portugal Surveys Wines Structural equation models Consumer behaviour Subjective knowledge According...

... in Portugal through personal interviews (N = 200). Structural equation modelling was then applied to study the causal relationships between brand equity and its dimensions (i.e. brand loyalty, brand awareness, perceived quality and brand association) for top-of-mind green wine brands, based on Aaker’s...

... was conducted with wine tourists during their visits to four Porto wine cellars. A convenience sample of 918 international visitors was obtained. A structural equation model using partial least squares analysis was used to test the hypothesis and the validity of the constructs and model. Findings...

... were used to test the research model. Confirmatory factor analysis was conducted to examine the reliability and validity of the measurement model, and the structural equation modeling was used to analyze the consumers’ luxury value perception. Findings The analytical results showed...

... – Data were collected with an online survey from 495 Italian wine drinkers in 2013. The survey was advertised through websites, blogs, social networks and emails. Based on background research and literature review, ten hypotheses were tested. Then a structural equation model was constructed using latent...

... attributes were developed: H2. “Region” and “producer/wine brand” are more important to higher involved wine consumers than lower involved consumers. © Emerald Group Publishing Limited 2014 Australia Marketing Scale development/testing Wines Structural equation models Consumer...

... to diversification from traditional agriculture. © Emerald Group Publishing Limited 2013 Marketing strategy Consumer behaviour USA Survey research Conceptual/theoretical Wines Tourism development Structural equation models Rural regions and communities seek ways in which to attract...