... impact theory with context collapse, this research advances understanding of nonlinear effects in live commerce partnerships and illuminates the differential impacts of streamer conduct. The findings inform e-commerce companies’ streamer selection strategies and extend the theoretical application...

...Yin Pui Jason Hui; Ting Qu; Yanghua Pan; Letao Wang; Liqiang Ding; George Q. Huang Purpose Cross-border e-commerce has rapidly grown, with many companies adopting omni-channel strategies to unify online and offline shopping experiences. However, in multi-echelon distribution networks, firms face...

... and corresponding sales data from e-commerce platforms. Difference-in-difference (DID) models and regression analysis were used to examine the effects of celebrity endorsements and the moderating effects of various endorser and message characteristics. Findings We find that only influencers with over 10,000...

...Jinqi Men; Tiantian Yang; Tao Tao Purpose This study identifies the factors that encourage or discourage individuals’ switching behavior on e-commerce platforms and examines how these factors predict user switching in a combinatorial manner. Design/methodology/approach Anchored on the push...

... investigated what privacy concerns arise from the AIRS in e-commerce as well as how these privacy concerns influence consumers’ resistance to the AIRS in e-commerce. This study aims to conceptualize privacy concerns and explore their influence on consumers’ resistance to the AIRS in e-commerce. Design...

... their affordances influence consumer perceptions and behaviors, leading to reduced return rates. Design/methodology/approach We develop a research model grounded in affordance actualization theory and test our hypotheses using a unique longitudinal dataset from a leading e-commerce platform. We employ panel...

... 02 12 2024 02 01 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Channel selection Multichannel pricing MNL choice model E-commerce Data-driven optimization Lihong Cheng can be contacted at: clh2016@mail.ustc.edu.cn...

... Publishing Limited Licensed re-use rights only E-commerce Cross-channel advertising Keyword advertising Retargeted in-feed advertising Keyword attributes Shopping goals theory “Just Baidu it and you’ll know” has become a deeply ingrained notion for users, who can readily search...

... is to examine the effect of government regulations on consumers' usage intentions of live streaming e-commerce by taking the Viya event as an example. Design/methodology/approach The authors consider both the positive effect of consumers' perceived benefits of the government regulations and the negative...

...Arianna Seghezzi; Riccardo Mangiaracina Purpose Failed deliveries (i.e. deliveries not accomplished due to the absence of customers) represent a critical issue in B2C (Business-to-consumer) e-commerce last-mile deliveries, implying high costs for e-commerce players and negatively affecting...

...Yue Wang; Daniel Y. Mo; Hoi Lam Ma Purpose Many e-commerce companies adopt a product customization platform offering various choices for customers to configure products to better satisfy their needs. However, a method to effectively measure customer satisfaction is lacking. This paper aims...

...Xinsheng Xu; Ping Ji; Felix T.S. Chan Purpose With the rapid development of e-commerce, multi-sourcing with supply contracts and spot buying has become more and more popular in reality. The main purpose of the paper is to explore a loss-averse buyer's optimal procurement policy in a multi-sourcing...

... Emerald Publishing Limited Licensed re-use rights only E-Commerce External readiness Firm performance Generalized structured component modeling Resource-based view of strategy Xi'an Jiaotong-Liverpool University Research Enhancement Fund REF-20-02-04 To this end, this research...

...Frank Wiengarten; Hugo K.S. Lam; Di Fan Purpose Current literature provides limited insights into the supply chain contexts within which e-commerce can create higher value for firms. To address this literature gap, this research explores the value potential, and thus value creation process, of e...

... of this study are threefold. The analysis of personal traits and the type of purchases contribute to the existing literature on consumer behavior and e-commerce, and provide some insights for marketers to identify segmentation strategies by analyzing the gender and generation of individuals. Second, this study...

...Ewelina Lacka; Nick K.T. Yip Purpose The popularity of e-commerce has increased significantly over recent years. However, this growth is not shared by all European Union states. One reason for this discrepancy is culture which impacts on e-commerce acceptance. The purpose of this paper...

..., in which loss leaders can easily duplicate the pricing strategies of frontrunners (Campbell et al., 2005). The synchronized price adjustment is in the online market (Oh and Lucas, 2006). TOPSIS E-commerce Cross-selling Agent-based modelling Collective dynamics Inquiring about...

...Shekhar Shukla; B.K. Mohanty; Ashwani Kumar Purpose The purpose of this paper is to highlight an innovative approach to explore and evaluate the sustainability perspectives in e-commerce channels for additive manufacturing (AM). This approach helps the stakeholders to perform strategic planning...

...Ying Yu; Xin Wang; Ray Y. Zhong; G.Q. Huang Purpose The purpose of this paper is to present the state-of-the-art E-commerce logistics in supply chain management by investigating worldwide implementations and corresponding models together with supporting techniques via furniture industry. Design...

... planning to provide a solution for e-commerce logistics. Practical implications This study gives an insight to e-grocery retailers and carriers on how to use customer-related data to improve home delivery effectiveness and efficiency. Social implications The proposed approach can be used to reduce...