Issues

The future is predictable for international marketers: Converging incomes lead to diverging consumer behaviour

Marieke de Mooij
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Integrating country of origin into global marketing strategy: A review of US marking statutes

Irvine Clarke; Margaret Owens; John B. Ford
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A flexible model of consumer country‐of‐origin perceptions: A cross‐cultural investigation

Gary A. Knight; Roger J. Calantone
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Foreign market entry strategies of Japanese MNCs

Charles R. Taylor; Shaoming Zou; Gregory E. Osland
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Explaining export development through psychic distance

Jody Evans; Alan Treadgold; Felix Mavondo
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Psychic distance: a concept past its due date?

Barbara Stöttinger; Bodo B. Schlegelmilch
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Book Review

The Handbook of International Marketing Communications

Cheryl Dennis
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