Issues

Limits of internationalization theories in an unlimited world

Catherine N. Axinn; Paul Matthyssens
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Measuring cross‐cultural service quality: A framework for assessment

Anne M. Smith; Nina L. Reynolds
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A multinational examination of the “(non‐) domestic product” effect

Michael Loeffler
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Franchising in global markets: towards a conceptual framework

C.M. Sashi; Devi Prasad Karuppur
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Selecting marketing managers to effectively control global channels of distribution

Michael Harvey; Milorad M. Novicevic
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