Issues

Special Issue: Services research in a crossculturalcrossnational context. Guest Editor: John B. Ford

Dimensions of service quality in developed and developing economies: multi‐country cross‐cultural comparisons

Naresh K. Malhotra; Francis M. Ulgado; James Agarwal; G. Shainesh; Lan Wu
View articletitled, Dimensions of service quality in developed and developing economies: multi‐country cross‐cultural comparisons
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“I” versus “we”: How individualists and collectivists use information sources to formulate their service expectations

Michel Laroche; Maria Kalamas; Mark Cleveland
View articletitled, “I” versus “we”<span class="subtitle-colon">: </span><span class="subtitle">How individualists and collectivists use information sources to formulate their service expectations</span>
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A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea: A content analysis

Hae‐Kyong Bang; Mary Anne Raymond; Charles R. Taylor; Young Sook Moon
View articletitled, A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea<span class="subtitle-colon">: </span><span class="subtitle">A content analysis</span>
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Raising services’ tangibility in foreign markets via marketing: A model construction and a cross‐national comparative empirical survey

David D.C. Tarn
View articletitled, Raising services’ tangibility in foreign markets via marketing<span class="subtitle-colon">: </span><span class="subtitle">A model construction and a cross‐national comparative empirical survey</span>
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Comparing US and European perspectives on B2B repair service quality for mission‐critical equipment

Mark Peterson; Gary Gregory; James M. Munch
View articletitled, Comparing US and European perspectives on B2B repair service quality for mission‐critical equipment
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Beyond disconfirmation: The role of generosity and surprise

Brian C. Imrie
View articletitled, Beyond disconfirmation<span class="subtitle-colon">: </span><span class="subtitle">The role of generosity and surprise</span>
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