Issues

Special Issue: Issues and advances in international marketing research. Guest Editors: Rudolf R. Sinkovics, Thomas Salzberger

Researching the socio‐cultural context: putting social representations theory into action

Elfriede Penz
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Employing information communication technologies to enhance qualitative international marketing enquiry

Sharon Loane; Jim Bell; Rod McNaughton
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The psychometric properties of eTail quality: An international investigation across product categories

Albert Caruana; Michael T. Ewing
View articletitled, The psychometric properties of eTail quality<span class="subtitle-colon">: </span><span class="subtitle">An international investigation across product categories</span>
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An illustration of modeling moderating variables in cross‐national studies

Rosanna Garcia; Destan Kandemir
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Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement

Thomas Salzberger; Rudolf R. Sinkovics
View articletitled, Reconsidering the problem of data equivalence in international marketing research<span class="subtitle-colon">: </span><span class="subtitle">Contrasting approaches based on CFA and the Rasch model for measurement</span>
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Guest editorial

Introduction to the special issue on “Issues and advances in international marketing research”

Rudolf R. Sinkovics; Thomas Salzberger
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