Issues

Book Review

Marketing Revolution

Ronald B. Mitchell
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National Image & Competitive Advantage: The Theory and Practice of Place Branding, 2nd ed.

Sergio Carvalho
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Are Hofstede's and Schwartz's value frameworks congruent?

Siew Imm Ng; Julie Anne Lee; Geoffrey N. Soutar
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Market orientation, international business relationships and perceived export performance

Olimpia C. Racela; Chawit Chaikittisilpa; Amonrat Thoumrungroje
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Cross‐cultural differences in survey response patterns

Sara Dolnicar; Bettina Grün
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Relating Hofstede's masculinity dimension to gender role portrayals in advertising: A cross‐cultural comparison of web advertisements

Daechun An; Sanghoon Kim
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Market selection for international expansion: Assessing opportunities in emerging markets

Sema Sakarya; Molly Eckman; Karen H. Hyllegard
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Editorial

Editorial

Jeryl Whitelock
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