Issues

Special Issue: Global advertising insights from multiple markets. Guest Editors: Shintaro Okazaki, Barbara Mueller

Cultural values and effective executional techniques in advertising: A cross‐country and product category study of urban young adults in Asia

Kim‐Shyan Fam; Reinhard Grohs
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International advertising strategy: the standardisation question in manager studies: Patterns in four decades of past research and directions for future knowledge advancement

Fernando Fastoso; Jeryl Whitelock
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Cross‐cultural advertising research: where we have been and where we need to go

Shintaro Okazaki; Barbara Mueller
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Consumers' response to offensive advertising: a cross cultural study

Kara Chan; Lyann Li; Sandra Diehl; Ralf Terlutter
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Multinational corporations and the challenge of global advertising: What do US headquarters consider important in making media‐selection decisions?

Ali M. Kanso; Richard Alan Nelson
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Cross‐national market segmentation in the fashion industry: A study of European, Korean, and US consumers

Eunju Ko; Eunyoung Kim; Charles R. Taylor; Kyung Hoon Kim; Ie Jeong Kang
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Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania

Dan Petrovici; Svetla Marinova; Marin Marinov; Nick Lee
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Guest editorial

Editorial for the special issue

Shintaro Okazaki; Barbara Mueller
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