Issues

Special Issue: Businesstobusiness as international business exploration of international market strategies in business markets. Guest Editors: Paul Matthyssens, Ahmet H. Kirca, Stefano Pace

Call for papers

Special issue on international perspectives on nation branding: current trends and future directions

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Business‐to‐business marketing and globalization: two of a kind

P. Matthyssens; A.H. Kirca; S. Pace
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Role of international trade shows in small firm internationalization: a network perspective

Natasha Evers; John Knight
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Information technology and organizational performance within international business to business relationships: A review and an integrated conceptual framework

Ruey‐Jer “Bryan” Jean; Rudolf R. Sinkovics; Daekwan Kim
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Market driving multinationals and their global sourcing network

Pervez N. Ghauri; Veronika Tarnovskaya; Ulf Elg
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The STRATADAPT scale: A measure of marketing strategy adaptation to international business markets

Luis Filipe Lages; José Luís Abrantes; Cristiana Raquel Lages
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The importance of the internet in international business‐to‐business markets

Øystein Moen; Tage Koed Madsen; Arild Aspelund
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Strategy development in international markets: a two tier approach

Carl Arthur Solberg; François Durrieu
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