Issues

The importance of trust vis‐à‐vis reliance in business relationships: some international findings

Zhizhong Jiang; Stephan C. Henneberg; Peter Naudé
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Network intermediaries in the internationalisation of new firms in peripheral regions

Colm O'Gorman; Natasha Evers
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Reciprocal transfer effects for brand extensions of global or local origin: evidence from Norway

Nina M. Iversen; Leif E. Hem
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The effect of culture on the context of ad pictures and ad persuasion : The role of context‐dependent and context‐independent thinking

Beichen Liang; Rodney C. Runyan; Wei Fu
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Why is so little marketing research on Latin America published in high quality journals and what can we do about it? : Lessons from a Delphi study of authors who have succeeded

Fernando Fastoso; Jeryl Whitelock
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