Issues

The relationship between country‐of‐origin image and brand image as drivers of purchase intentions : A test of alternative perspectives

Adamantios Diamantopoulos; Bodo Schlegelmilch; Dayananda Palihawadana
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Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier

Peter Magnusson; Stanford A. Westjohn; Srdan Zdravkovic
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The shift from manufacturing to brand origin: suggestions for improving COO relevance

Jean‐Claude Usunier
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Resolving the impasse regarding research on the origins of products and brands

Saeed Samiee
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“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters

Peter Magnusson; Stanford A. Westjohn; Srdan Zdravkovic
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Editorial

Editorial

John W. Cadogan
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