Issues

Special Issue: International Marketing Theory, Strategy and Implementation Insights from Latin America. Guest Editors: Fernando Fastoso, Jeryl Whitelock

The implementation of international advertising strategies: An exploratory study in Latin America

Fernando Fastoso; Jeryl Whitelock
View articletitled, The implementation of international advertising strategies<span class="subtitle-colon">: </span><span class="subtitle">An exploratory study in Latin America</span>
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Comparative advertising effectiveness in Latin America: evidence from Chile

Enrique Manzur; Rodrigo Uribe; Pedro Hidalgo; Sergio Olavarrieta; Pablo Farías
View articletitled, Comparative advertising effectiveness in Latin America: evidence from Chile
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The influence of CSR on purchasing behaviour in Peru and Spain

Percy Marquina; Carlos E. Morales
View articletitled, The influence of CSR on purchasing behaviour in Peru and Spain
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The international commitment of late‐internationalizing Brazilian entrepreneurial firms

Angela da Rocha; Renato Cotta de Mello; Henrique Pacheco; Isabel de Abreu Farias
View articletitled, The international commitment of late‐internationalizing Brazilian entrepreneurial firms
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Risk, trust, and consumer online purchasing behaviour: a Chilean perspective

Constanza Bianchi; Lynda Andrews
View articletitled, Risk, trust, and consumer online purchasing behaviour: a Chilean perspective
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Guest editorial

Guest editorial

Fernando Fastoso; Jeryl Whitelock
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