Issues

Global vs local brands: how home country bias and price differences impact brand evaluations

Warat Winit; Gary Gregory; Mark Cleveland; Peeter Verlegh
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Founder-key leaders, group-level decision teams, and the international expansion of business groups : Evidence from Taiwan

Wen-Ting Lin
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International transfer and perception of retail formats : A comparison study in Germany and Romania

Bernhard Swoboda; Bettina Berg; Dan-Cristian Dabija
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Does location matter to export performance?

Joanne Freeman; Chris Styles
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