Issues

Special Issue: Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research. Guest Editors: Catherine Demangeot, Yaw Debrah, Nathaniel Boso

Researching the global marketplace: Susan Douglas’ legacy

C. Samuel Craig
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Introduction to the Special Issue

Catherine Demangeot; Amanda J. Broderick; C. Samuel Craig
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Susan Douglas: the “founding mother” of the European Marketing Academy

Gilles Laurent
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A multicultural blend: metaphors, cognitive social capital and multiculturalism

Esi A. Elliot; Yazhen Xiao; Elizabeth Wilson
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Global cities and cultural experimentation: cosmopolitan-local connections

Pilar Rojas Gaviria; Julie Emontspool
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Luxury brand markets as confluences of multiple cultural beliefs

Yuri Seo; Margo Buchanan-Oliver; Angela Gracia B. Cruz
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Service nepotism in the multi-ethnic marketplace: mentalities and motivations

David Sarpong; Mairi Maclean
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Multicultural marketplaces: New territory for international marketing and consumer research

Catherine Demangeot; Amanda J. Broderick; C. Samuel Craig
View articletitled, Multicultural marketplaces<span class="subtitle-colon">: </span><span class="subtitle">New territory for international marketing and consumer research</span>
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In search of the good life: Reconstructing the meaning of consumption rituals among international lifestyle migrants

Tony Garry; C. Michael Hall
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