Issues

Special Issue: International Marketing and Corporate Social Responsibility: Part 1. Guest Editors: Pervez N. Ghauri, Byung II Park, Chang Hoon Oh

Guest editorial

Pervez N. Ghauri; Byung Il Park; Chang Hoon Oh
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MNEs’ regional headquarters and their CSR agenda in the African context

Verena Gruber; Bodo B. Schlegelmilch
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Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy

Zaheer Khan; Yong Kyu Lew; Byung Il Park
View articletitled, Institutional legitimacy and norms-based CSR marketing practices<span class="subtitle-colon">: </span><span class="subtitle">Insights from MNCs operating in a developing economy</span>
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The impact of CSR on consumer-corporate connection and brand loyalty: A cross cultural investigation

Byeong-Joon Moon; Lee W. Lee; Chang Hoon Oh
View articletitled, The impact of CSR on consumer-corporate connection and brand loyalty<span class="subtitle-colon">: </span><span class="subtitle">A cross cultural investigation</span>
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Local or global: Analyzing the internationalization of social responsibility of corporate foundations

Ceren Altuntas; Duygu Turker
View articletitled, Local or global<span class="subtitle-colon">: </span><span class="subtitle">Analyzing the internationalization of social responsibility of corporate foundations</span>
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Consumer perceptions of CSR: (how) is China different?

Ans Kolk; Willemijn van Dolen; Leiming Ma
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