Issues

Special Issue: International Marketing and Corporate Social Responsibility: Part 2. Guest Editors: Pervez N. Ghauri, Byung Il Park, Chang Hoon Oh

Drivers and customer satisfaction outcomes of CSR in supply chains in different institutional contexts: A comparison between China and Taiwan

Ruey-Jer "Bryan" Jean; Zhiqiang Wang; Xiande Zhao; Rudolf R. Sinkovics
View articletitled, Drivers and customer satisfaction outcomes of CSR in supply chains in different institutional contexts<span class="subtitle-colon">: </span><span class="subtitle">A comparison between China and Taiwan</span>
Open the PDF for in another window
Add to Citation Manager for Drivers and customer satisfaction outcomes of CSR in supply chains in different institutional contexts<span class="subtitle-colon">: </span><span class="subtitle">A comparison between China and Taiwan</span>

Corporate social responsibility as a marketing strategy in foreign markets: The case of Korean MNCs in the Chinese electronics market

Amjad Hadjikhani; Joong Woo Lee; Sohee Park
View articletitled, Corporate social responsibility as a marketing strategy in foreign markets<span class="subtitle-colon">: </span><span class="subtitle">The case of Korean MNCs in the Chinese electronics market</span>
Open the PDF for in another window
Add to Citation Manager for Corporate social responsibility as a marketing strategy in foreign markets<span class="subtitle-colon">: </span><span class="subtitle">The case of Korean MNCs in the Chinese electronics market</span>

Entering the base of the pyramid market in India: A corporate social entrepreneurship perspective

Misagh Tasavori; Pervez N. Ghauri; Reza Zaefarian
View articletitled, Entering the base of the pyramid market in India<span class="subtitle-colon">: </span><span class="subtitle">A corporate social entrepreneurship perspective</span>
Open the PDF for in another window
Add to Citation Manager for Entering the base of the pyramid market in India<span class="subtitle-colon">: </span><span class="subtitle">A corporate social entrepreneurship perspective</span>

Corporate social responsibility in international marketing: review, assessment, and future research

Pantelitsa P. Eteokleous; Leonidas C. Leonidou; Constantine S. Katsikeas
View articletitled, Corporate social responsibility in international marketing: review, assessment, and future research
Open the PDF for in another window
Add to Citation Manager for Corporate social responsibility in international marketing: review, assessment, and future research