Issues

Special Issue: Africa rising in an emerging world: an international marketing perspective. Guest Editors: Joseph Amankwah-Amoah, Nathaniel Boso, Yaw A. Debrah

Africa rising in an emerging world: an international marketing perspective

Joseph Amankwah-Amoah; Nathaniel Boso; Yaw A. Debrah
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Foreign participation and internationalization intensity of African enterprises

Bedman Narteh; George Acheampong
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Innovation and competitive advantage creation: The role of organisational leadership in service firms from emerging markets

Thomas Anning-Dorson
View articletitled, Innovation and competitive advantage creation<span class="subtitle-colon">: </span><span class="subtitle">The role of organisational leadership in service firms from emerging markets</span>
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Framing hybrid exchanges in subsistence contexts

Fredah Gakii Mwiti; Winfred Ikiring Onyas
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Mitigating microfinance marketing channels inefficiencies with customerization of mobile technology

Esi Abbam Elliot; Benjamin Ngugi; Charles A. Malgwi
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The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy

Oluwaseun Eniola Olabode; Ogechi Adeola; Shahin Assadinia
View articletitled, The effect of export market-oriented culture on export performance<span class="subtitle-colon">: </span><span class="subtitle">Evidence from a Sub-Saharan African economy</span>
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Export promotion programmes and the export performance of Ghanaian firms: The mediating role of foreign market attractiveness

Revti Raman Sharma; Gloria Sraha; Dave Crick
View articletitled, Export promotion programmes and the export performance of Ghanaian firms<span class="subtitle-colon">: </span><span class="subtitle">The mediating role of foreign market attractiveness</span>
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Nascent multinationals from West Africa: Are their foreign direct investment motivations any different?

Kevin I.N. Ibeh; Idika Awa Uduma; Dilshod Makhmadshoev; Nnamdi O. Madichie
View articletitled, Nascent multinationals from West Africa<span class="subtitle-colon">: </span><span class="subtitle">Are their foreign direct investment motivations any different?</span>
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