Issues

Special Issue: Global Consumer Culture: The Evolving Nature of Global and Local Consumption - Part 1. Guest Editors: Fabian Bartsch, Mark Cleveland, Eunju Ko, John W. Cadogan

Facts, Fantasies, Foundations, Formations, Fights, and Fallouts of Global Consumer Culture: An Introduction to the Special Issue

Fabian Bartsch; Mark Cleveland; Eunju Ko; John W. Cadogan
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The uncertain future of globalization: Implications for global consumer culture and global brands

Jan-Benedict Steenkamp
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Reflections on global brands, global consumer culture and globalization

Saeed Samiee
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The future of globalization: a comment

Russell Belk
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Some recent influences on global consumer culture: Digital networked technologies, emerging market brands and bottom of the pyramid consumers

Ayşegül Özsomer
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Reflections on defining global brands, fragmentation and segmentation, and the emergence of richer brandscapes

Jan-Benedict Steenkamp
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Global consumer culture: epistemology and ontology

Mark Cleveland; Fabian Bartsch
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Fairy tales of global consumer culture in a polarizing world

Marieke de Mooij
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Global consumer culture: consequences for consumer research

Carlos J. Torelli; Jennifer L. Stoner
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Advancing global consumer culture research

Peter Magnusson; Stanford A. Westjohn
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Epilogue on global consumer culture: epistemology and ontology

Mark Cleveland; Fabian Bartsch
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