Issues

Special Issue: International Marketing Strategy in the Age of Digitalization. Guest Editors: Ruey-Jer Bryan Jean, Daekwan Kim

Guest editorial

Ruey-Jer Bryan Jean; Daekwan Kim
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Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

Constantine Katsikeas; Leonidas Leonidou; Athina Zeriti
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International marketing and the internet: a research overview and the path forward

Saeed Samiee
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The Internet and international marketing – from trigger technology to platforms and new markets

Rudolf R. Sinkovics; Noemi Sinkovics
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The influence of internet marketing capabilities on international market performance

Chia-Ling (Eunice) Liu; Yingying Zhang-Zhang; Pervez Nasim Ghauri
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Digitalization of companies in international entrepreneurship and marketing

Ioan-Iustin Vadana; Lasse Torkkeli; Olli Kuivalainen; Sami Saarenketo
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Electronic integration and capability widening for OEM suppliers: The influence of supplier innovativeness and product modularity

Cheng-Chieh Hsiao; Danchi Tan; Jyh-Shen Chiou
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“It’s a new game out there”: e-commerce in internationalising retail SMEs

Sara Melén Hånell; Emilia Rovira Nordman; Daniel Tolstoy; Nurgül Özbek
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“Buy, buy most Americans buy”: country of reference (COR) effects and consumer purchasing decisions

Ting-Ting Chen; Shih-Ju Wang; Heng-Chiang Huang
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Digital marketing capabilities in international firms: a relational perspective

Fatima Wang
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The moderating effect of virtual integration on intergenerational governance and relationship performance in international customer–supplier relationships

Ruey-Jer Bryan Jean; Daekwan Kim; Yung-Chih Lien; Sangbum Ro
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