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Journal Articles

Antecedents and performance outcomes of exporters’ use of internet B2B platforms

Ruey Jer Bryan Jean, Daekwan Kim, John W. Cadogan

International Marketing Review (2024) 41 (5): 1016–1043.

https://doi.org/10.1108/IMR-05-2024-0139

Published: 23 September 2024

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Journal Articles

Managing disruptive external forces in international marketing

Insik Jeong, Ruey-Jer Bryan Jean, Daekwan Kim, Saeed Samiee

International Marketing Review (2023) 40 (5): 936–956.

https://doi.org/10.1108/IMR-12-2021-0381

Published: 21 June 2022

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Journal Articles

Guest editorial

Ruey-Jer Bryan Jean, Daekwan Kim

International Marketing Review (2020) 37 (3): 397–404.

https://doi.org/10.1108/IMR-05-2020-380

Published: 30 July 2020

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Journal Articles

The moderating effect of virtual integration on intergenerational governance and relationship performance in international customer–supplier relationships

Ruey-Jer Bryan Jean, Daekwan Kim, Yung-Chih Lien, Sangbum Ro

International Marketing Review (2020) 37 (3): 579–592.

https://doi.org/10.1108/IMR-03-2019-0102

Published: 15 June 2020

View article titled, The moderating effect of virtual integration on intergenerational governance and relationship performance in international customer–supplier relationships

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Journal Articles

The impacts of organizational learning capacities on relationship-specific innovations: Evidence from the global buyer–supplier relationship

Kyuyeong Choi, Ruey-Jer Bryan Jean, Daekwan Kim

International Marketing Review (2019) 36 (6): 1042–1066.

https://doi.org/10.1108/IMR-07-2017-0130

Published: 19 June 2019

View article titled, The impacts of organizational learning capacities on relationship-specific innovations: Evidence from the global buyer–supplier relationship

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Journal Articles

Drivers and customer satisfaction outcomes of CSR in supply chains in different institutional contexts: A comparison between China and Taiwan

Ruey-Jer "Bryan" Jean, Zhiqiang Wang, Xiande Zhao, Rudolf R. Sinkovics

International Marketing Review (2016) 33 (4): 514–529.

https://doi.org/10.1108/IMR-04-2014-0115

Published: 11 July 2016

View article titled, Drivers and customer satisfaction outcomes of CSR in supply chains in different institutional contexts: A comparison between China and Taiwan

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Journal Articles

Assessing endogeneity issues in international marketing research

Ruey-Jer "Bryan" Jean, Ziliang Deng, Daekwan Kim, Xiaohui Yuan

International Marketing Review (2016) 33 (3): 483–512.

https://doi.org/10.1108/IMR-02-2015-0020

Published: 09 May 2016

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Journal Articles

Applying configurational theory to build a typology of ethnocentric consumers

Sven Feurer, Elisa Baumbach, Arch G. Woodside

International Marketing Review (2016) 33 (3): 351–375.

https://doi.org/10.1108/IMR-03-2014-0075

Published: 09 May 2016

View article titled, Applying configurational theory to build a typology of ethnocentric consumers

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Journal Articles

Guest editorial

Rudolf R. Sinkovics, Ruey-Jer "Bryan" Jean, Daekwan Kim

International Marketing Review (2016) 33 (3)

https://doi.org/10.1108/IMR-03-2016-0071

Published: 09 May 2016

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Journal Articles

Cross-country cross-survey design in international marketing research: The role of input data in multiple imputation

Sanna Sintonen, Anssi Tarkiainen, John W. Cadogan, Olli Kuivalainen, Nick Lee, Sanna Sundqvist

International Marketing Review (2016) 33 (3): 454–482.

https://doi.org/10.1108/IMR-11-2014-0348

Published: 09 May 2016

View article titled, Cross-country cross-survey design in international marketing research: The role of input data in multiple imputation

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Journal Articles

Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics

Elfriede Penz, Erich Kirchler

International Marketing Review (2016) 33 (3): 432–453.

https://doi.org/10.1108/IMR-01-2015-0007

Published: 09 May 2016

View article titled, Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics

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Journal Articles

Enhancing the foundations for theorising through bibliometric mapping

Noemi Sinkovics

International Marketing Review (2016) 33 (3): 327–350.

https://doi.org/10.1108/IMR-10-2014-0341

Published: 09 May 2016

View article titled, Enhancing the foundations for theorising through bibliometric mapping

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Journal Articles

Testing measurement invariance of composites using partial least squares

Jörg Henseler, Christian M. Ringle, Marko Sarstedt

International Marketing Review (2016) 33 (3): 405–431.

https://doi.org/10.1108/IMR-09-2014-0304

Published: 09 May 2016

View article titled, Testing measurement invariance of composites using partial least squares

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Journal Articles

A critical look at the use of SEM in international business research

Nicole Franziska Richter, Rudolf R. Sinkovics, Christian M. Ringle, Christopher Schlägel

International Marketing Review (2016) 33 (3): 376–404.

https://doi.org/10.1108/IMR-04-2014-0148

Published: 09 May 2016

View article titled, A critical look at the use of SEM in international business research

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Journal Articles

The internet as an alternative path to internationalization?

Noemi Sinkovics, Rudolf R. Sinkovics, Ruey‐Jer “Bryan” Jean

International Marketing Review (2013) 30 (2): 130–155.

https://doi.org/10.1108/02651331311314556

Published: 19 April 2013

View article titled, The internet as an alternative path to internationalization?

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Journal Articles

Relationship learning and performance enhancement via advanced information technology: The case of Taiwanese dragon electronics firms

Ruey‐Jer “Bryan” Jean, Rudolf R. Sinkovics

International Marketing Review (2010) 27 (2): 200–222.

https://doi.org/10.1108/02651331011037520

Published: 27 April 2010

View article titled, Relationship learning and performance enhancement via advanced information technology: The case of Taiwanese dragon electronics firms

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Journal Articles

Information technology and organizational performance within international business to business relationships: A review and an integrated conceptual framework

Ruey‐Jer “Bryan” Jean, Rudolf R. Sinkovics, Daekwan Kim

International Marketing Review (2008) 25 (5): 563–583.

https://doi.org/10.1108/02651330810904099

Published: 12 September 2008

View article titled, Information technology and organizational performance within international business to business relationships: A review and an integrated conceptual framework

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Antecedents and performance outcomes of exporters’ use of internet B2B platforms

Managing disruptive external forces in international marketing

Guest editorial

The moderating effect of virtual integration on intergenerational governance and relationship performance in international customer–supplier relationships

The impacts of organizational learning capacities on relationship-specific innovations: Evidence from the global buyer–supplier relationship

Drivers and customer satisfaction outcomes of CSR in supply chains in different institutional contexts: A comparison between China and Taiwan

Assessing endogeneity issues in international marketing research

Applying configurational theory to build a typology of ethnocentric consumers

Guest editorial

Cross-country cross-survey design in international marketing research: The role of input data in multiple imputation

Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics

Enhancing the foundations for theorising through bibliometric mapping

Testing measurement invariance of composites using partial least squares

A critical look at the use of SEM in international business research

The internet as an alternative path to internationalization?

Relationship learning and performance enhancement via advanced information technology: The case of Taiwanese dragon electronics firms

Information technology and organizational performance within international business to business relationships: A review and an integrated conceptual framework

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