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Journal Articles

Launching new products in international markets: waterfall versus sprinkler strategy of Korean SMEs

Hyo Eun Cho, Jong-Ho Lee, Insik Jeong

International Marketing Review (2023) 40 (2): 224–245.

https://doi.org/10.1108/IMR-05-2022-0106

Published: 20 December 2022

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Journal Articles

Managing disruptive external forces in international marketing

Insik Jeong, Ruey-Jer Bryan Jean, Daekwan Kim, Saeed Samiee

International Marketing Review (2023) 40 (5): 936–956.

https://doi.org/10.1108/IMR-12-2021-0381

Published: 21 June 2022

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Journal Articles

A cross‐national study of the relationship between international diversification and new product performance

International Marketing Review (2003) 20 (4): 353–376.

https://doi.org/10.1108/02651330310485144

Published: 01 August 2003

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Journal Articles

Marketing standardization within global industries: An empirical study of performance implications

Sharon O’Donnell, Insik Jeong

International Marketing Review (2000) 17 (1): 19–33.

https://doi.org/10.1108/02651330010314696

Published: 01 February 2000

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