Issues

Special Issue: How Does East Asian Philosophy Influence Consumerism and Marketing Strategy in the Non-East Asian World?. Guest Editors: Wenkai Zhou, Zhilin Yang, Michael R. Hyman

Contextual influences on marketing and consumerism: an East Asian perspective

Wenkai Zhou; Zhilin Yang; Michael R. Hyman
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Commentary – Easternization of the world

Jagdish N. Sheth
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Commentary – Look east young sojourner!

Russell Belk
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From West to East: British sojourners’ acculturation in China

Qionglei Yu; Dorothy A. Yen; Benedetta Cappellini; Cheng Lu Wang
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The yin and yang nature of coopetition activities: non-linear effects and the moderating role of competitive intensity for internationalised firms

James M. Crick; Dave Crick
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East Asian films in the European market: the roles of cultural distance and cultural specificity

Xiaoyan Wang; Haibo Raymond Pan; Nibing Zhu; Shaohan Cai
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Consumers' human nature and their shopping channel choices in the emerging artificial intelligence era: based on Xunzi's humanity hypothesis

Guangkuan Deng; Jianyu Zhang; Naiyi Ye; Rui Chi
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Mindfulness in ethical consumption: the mediating roles of connectedness to nature and self-control

Yiyan Li; Liyuan Wei; Xiaohua Zeng; Jianjun Zhu
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How home country identity salience affects emerging market companies' overseas IPO performance: an empirical investigation from China

Nan Cui; Peng Xie; Yiran Jiang; Lan Xu
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