Issues

International marketing perspectives on digital platforms and their ecosystems

Guest editorial: International marketing perspectives on digital platforms and their ecosystems

Timo Mandler; Jun Luo; Natalia Yannopoulou; Jochen Wirtz
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Platform success in the international marketplace: reconfiguring digital resources for marketing agility

Chenchen Weng; Martin J. Liu; Dandan Ye; Jimmy Huang; Paul C.Y. Liu
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Digital marketing ecosystems and global market expansion: current state and future research agenda

Nandini Nim; Kiran Pedada; Kelly Hewett
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The internationalization of digital platform firms: the platform-OLI (P-OLI) framework

Ankit Surana; Meena Chavan; Vikas Kumar; Francesco Chirico
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A meaning-making perspective on digital ridesharing platforms in underdeveloped markets

Karen Amissah; David Sarpong; Derrick Boakye; David John Carrington
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Internationalisation through digital platforms: a systematic review and future research agenda

Chanjuan Gong; Xinming He; Jorge Lengler
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Small firm internationalization using digital platforms: an assessment and future research directions

Angela Da Rocha; Luiza Neves da Fonseca; Clarice Secches Kogut
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Antecedents and performance outcomes of exporters’ use of internet B2B platforms

Ruey Jer Bryan Jean; Daekwan Kim; John W. Cadogan
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Understanding SMEs’ internationalization through digital platforms: the role of knowledge sharing and consumer education

Lala Hu; Diana A. Filipescu; Albena Pergelova
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Social media platforms use in startups’ international marketing strategies: a multiple case study

Mirko Olivieri; Ginevra Testa
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Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization

Hannah S. Lee; Göksel Yalcinkaya; David A. Griffith
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Opportunities for self-preferencing in international online marketplaces

Lukas Jürgensmeier; Jan Bischoff; Bernd Skiera
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Price transparency in international retailing on digital platforms

Kacy Kim; Yuhosua Ryoo; Srdan Zdravkovic; Sukki Yoon
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