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Journal Articles

The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations

Melvin Prince, Attila Yaprak, Mark Cleveland, Mark A.P. Davies, Alexander Josiassen, Andrea Nechtelberger, Martin Nechtelberger, Dayananda Palihawadana, Walter Renner, Sona Chovanova Supekova, Sylvia Von Wallpach

International Marketing Review (2020) 37 (6): 1013–1049.

https://doi.org/10.1108/IMR-05-2019-0142

Published: 02 June 2020

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Journal Articles

Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographic consumer characteristics

Alexander Josiassen, A. George Assaf, Ingo O. Karpen

International Marketing Review (2011) 28 (6): 627–646.

https://doi.org/10.1108/02651331111181448

Published: 01 November 2011

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Journal Articles

Country‐of‐origin contingencies: Competing perspectives on product familiarity and product involvement

Alexander Josiassen, Bryan A. Lukas, Gregory J. Whitwell

International Marketing Review (2008) 25 (4): 423–440.

https://doi.org/10.1108/02651330810887477

Published: 18 July 2008

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