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The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations

Melvin Prince, Attila Yaprak, Mark Cleveland, Mark A.P. Davies, Alexander Josiassen, Andrea Nechtelberger, Martin Nechtelberger, Dayananda Palihawadana, Walter Renner, Sona Chovanova Supekova, Sylvia Von Wallpach

International Marketing Review (2020) 37 (6): 1013–1049.

https://doi.org/10.1108/IMR-05-2019-0142

Published: 02 June 2020

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