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G. Tomas M. Hult
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Journal Articles

Intra‐organizational factors and market orientation: effects of national culture

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Ahmet H. Kirca, G. Tomas M. Hult
Journal: International Marketing Review
International Marketing Review (2009) 26 (6): 633–650.
https://doi.org/10.1108/02651330911001323
Published: 30 October 2009
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Journal Articles

A five‐country study of national identity: Implications for international marketing research and practice

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Bruce D. Keillor, G. Tomas M. Hult
Journal: International Marketing Review
International Marketing Review (1999) 16 (1): 65–84.
https://doi.org/10.1108/02651339910257656
Published: 01 February 1999
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