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Journal Articles

Consumers' need for uniqueness: short‐form scale development and cross‐cultural validation

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Ayalla Ruvio, Aviv Shoham, Maja Makovec Brenčič
Journal: International Marketing Review
International Marketing Review (2008) 25 (1): 33–53.
https://doi.org/10.1108/02651330810851872
Published: 22 February 2008
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Journal Articles

Values, trust, and commitment in business‐to‐business relationships: A comparison of two former Yugoslav markets

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Vesna Zabkar, Maja Makovec Brencic
Journal: International Marketing Review
International Marketing Review (2004) 21 (2): 202–215.
https://doi.org/10.1108/02651330410531402
Published: 01 April 2004
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