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Journal Articles

Towards an integrative framework of brand country of origin recognition determinants: A cross‐classified hierarchical model

Oscar Martín Martín, Julio Cerviño
Journal: International Marketing Review
International Marketing Review (2011) 28 (6): 530–558.
https://doi.org/10.1108/02651331111181402
Published: 01 November 2011
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Journal Articles

A dynamic framework for understanding cross‐national segmentation

Hugh M. Cannon, Attila Yaprak
Journal: International Marketing Review
International Marketing Review (2011) 28 (3): 229–243.
https://doi.org/10.1108/02651331111132839
Published: 31 May 2011
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Journal Articles

International market selection and segmentation: a two‐stage model

Charlotte Gaston‐Breton, Oscar Martín Martín
Journal: International Marketing Review
International Marketing Review (2011) 28 (3): 267–290.
https://doi.org/10.1108/02651331111132857
Published: 31 May 2011
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Journal Articles

Identity, demographics, and consumer behaviors: International market segmentation across product categories

Mark Cleveland, Nicolas Papadopoulos, Michel Laroche
Journal: International Marketing Review
International Marketing Review (2011) 28 (3): 244–266.
https://doi.org/10.1108/02651331111132848
Published: 31 May 2011
View article titled, Identity, demographics, and consumer behaviors: International market segmentation across product categories
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Journal Articles

International market selection and segmentation: perspectives and challenges

Nicolas Papadopoulos, Oscar Martín Martín
Journal: International Marketing Review
International Marketing Review (2011) 28 (3)
https://doi.org/10.1108/imr.2011.03628caa.001
Published: 31 May 2011
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Journal Articles

Location choice and the internationalization sequence: Insights from Indian pharmaceutical companies

Poh‐Lin Yeoh
Journal: International Marketing Review
International Marketing Review (2011) 28 (3): 291–312.
https://doi.org/10.1108/02651331111132866
Published: 31 May 2011
View article titled, Location choice and the internationalization sequence: Insights from Indian pharmaceutical companies
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Journal Articles

The role of context in assessing international marketing opportunities

Susan P. Douglas, C. Samuel Craig
Journal: International Marketing Review
International Marketing Review (2011) 28 (2): 150–162.
https://doi.org/10.1108/02651331111122641
Published: 26 April 2011
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Journal Articles

A hybrid model for export market opportunity analysis

Shirley Ye Sheng, Michael R. Mullen
Journal: International Marketing Review
International Marketing Review (2011) 28 (2): 163–182.
https://doi.org/10.1108/02651331111122650
Published: 26 April 2011
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Journal Articles

International market selection and segmentation: perspectives and challenges

Nicolas Papadopoulos, Oscar Martín Martín
Journal: International Marketing Review
International Marketing Review (2011) 28 (2): 132–149.
https://doi.org/10.1108/02651331111122632
Published: 26 April 2011
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Journal Articles

The PD scale: a measure of psychic distance and its impact on international marketing strategy

Carlos M.P. Sousa, Luis Filipe Lages
Journal: International Marketing Review
International Marketing Review (2011) 28 (2): 201–222.
https://doi.org/10.1108/02651331111122678
Published: 26 April 2011
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Journal Articles

A gravitational model of international retail market selection

Nicholas Alexander, Mark Rhodes, Hayley Myers
Journal: International Marketing Review
International Marketing Review (2011) 28 (2): 183–200.
https://doi.org/10.1108/02651331111122669
Published: 26 April 2011
View article titled, A gravitational model of international retail market selection
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