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Journal Articles

Open air markets: uniquenesses about African marketing channels

Vincent Onyemah, Simon O. Akpa

International Marketing Review (2016) 33 (1): 112–136.

https://doi.org/10.1108/IMR-08-2014-0265

Published: 08 February 2016

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Journal Articles

I believe therefore I care: The relationship between religiosity, environmental attitudes, and green product purchase in Mexico

Reto Felix, Karin Braunsberger

International Marketing Review (2016) 33 (1): 137–155.

https://doi.org/10.1108/IMR-07-2014-0216

Published: 08 February 2016

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Journal Articles

Outsourcing destination choices: the role of economic and cultural attributes

Grigorios Livanis, Christopher J. Robertson, Khalid M. Al-Shuaibi, Khalid Hussain

International Marketing Review (2016) 33 (1): 51–87.

https://doi.org/10.1108/IMR-05-2014-0179

Published: 08 February 2016

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Journal Articles

Antecedents of product placement effectiveness across cultures

Fanny Fong Yee Chan, Dan Petrovici, Ben Lowe

International Marketing Review (2016) 33 (1): 5–24.

https://doi.org/10.1108/IMR-07-2014-0249

Published: 08 February 2016

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Journal Articles

Cultural technology: A framework for marketing cultural exports – analysis of Hallyu (the Korean wave)

Steven Chen

International Marketing Review (2016) 33 (1): 25–50.

https://doi.org/10.1108/IMR-07-2014-0219

Published: 08 February 2016

View article titled, Cultural technology: A framework for marketing cultural exports – analysis of Hallyu (the Korean wave)

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Journal Articles

Halal endorsements: stirring controversy or gaining new customers?

Bodo B. Schlegelmilch, Mubbsher Munawar Khan, Joe F. Hair

International Marketing Review (2016) 33 (1): 156–174.

https://doi.org/10.1108/IMR-07-2014-0253

Published: 08 February 2016

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Journal Articles

Cultural influences on expectations and evaluations of service quality in emerging markets

Rodrigo Guesalaga, Meghan Pierce, Daiane Scaraboto

International Marketing Review (2016) 33 (1): 88–111.

https://doi.org/10.1108/IMR-08-2014-0283

Published: 08 February 2016

View article titled, Cultural influences on expectations and evaluations of service quality in emerging markets

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Journal Articles

Guest editorial

John Ford, Vicky Crittenden

International Marketing Review (2016) 33 (1)

https://doi.org/10.1108/IMR-10-2015-0207

Published: 08 February 2016

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Open air markets: uniquenesses about African marketing channels

I believe therefore I care: The relationship between religiosity, environmental attitudes, and green product purchase in Mexico

Outsourcing destination choices: the role of economic and cultural attributes

Antecedents of product placement effectiveness across cultures

Cultural technology: A framework for marketing cultural exports – analysis of Hallyu (the Korean wave)

Halal endorsements: stirring controversy or gaining new customers?

Cultural influences on expectations and evaluations of service quality in emerging markets

Guest editorial

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