... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Ecosystem Marketing ecosystems Marketing strategy International expansion Alliances MNEs Second, we discuss the rise of TEMU, a low-cost online retailer from China, in DMs like the USA...

... qualitative data gathered is: What strategies and global alliances do small local firms (SLFs) in Nigeria adopt to succeed under complex market conditions? The methodology employed is exploratory qualitative research. The authors conducted extended interviews to generate rich case study data from...

...Matthew J. Robson; Mark A.J. Dunk Over the past 15 years, firms have entered increasingly into international strategic alliances, often with a partner firm in the same business in order to accelerate market growth. However, limited empirical attention has been devoted to this alternative means...

..., namely managing inter‐organizational relationships and management control. Ingmar   Björkman , Mats   Forsgren Edited by . The Nature of the International Firm . Copenhagen : Handelshøjkolens Forlag   1997 . 500 pp Alliances Competitive advantage Foreign...

... of their middlemen are systematically related to the economic and organisational strategies used by manufacturers. The discussion draws important implications for managing the indirect export channel. © MCB UP Limited 1991 Export International marketing Alliances Evaluating Export Middlemen...