... on the features of Chinese culture (Leung and Chan, 2003 ; Yau, 1988); the growing number of cross‐cultural service quality and consumer behavior studies comparing Chinese and Western consumers (Malhotra and McCort, 2001 ; Poon et al., 2004); and, the number of studies examining the generalizability...

... Globalization International cooperation Behaviour Performance criteria Recent decades have witnessed a dramatic upsurge in the use of international strategic alliances (ISAs) by firms targeting globalization opportunities stemming from the increasing liberalization of national trade policies, growing...

...Sangeeta Singh Purpose The purpose of this paper is to investigate the relationship between national culture and adoption of new products, ideas, or behaviour to suggest a framework for distinguishing between innovative and imitative behaviour. Design/methodology/approach The four dimensions...

...Poh‐Lin Yeoh Purpose The most commonly used segmentation approach to understand information acquisition behavior in the exporting context is to group individuals/firms on a variety of demographic and psychographic variables. This paper argues that while psychographic and demographic segmentation...

... predictors of several dimensions of export performance. In particular, it appears that this behavior is most important for exporters operating under conditions of high environmental turbulence. The export market‐oriented behavior – export performance relationship for these firms, was generally positive...

... toward a behavior influence their intentions to perform that behavior, and behavioral intentions influence the actual performance of the behavior. In the extended TAM, perceived ease of use is operationalized as two independent variables, technological compatibility and ease of adoption, and anticipated...