.... Cross‐cultural studies Behaviour Cognition Africa China England The accelerating trend towards globalization/internationalization of services has been identified by many authors (Bolton and Myers, 2003 ; Javalgi and White, 2002). Malhotra et al. (2005) argue that there is a need...

... Strategic alliances Globalization International cooperation Behaviour Performance criteria Recent decades have witnessed a dramatic upsurge in the use of international strategic alliances (ISAs) by firms targeting globalization opportunities stemming from the increasing liberalization...

...Sangeeta Singh Purpose The purpose of this paper is to investigate the relationship between national culture and adoption of new products, ideas, or behaviour to suggest a framework for distinguishing between innovative and imitative behaviour. Design/methodology/approach The four dimensions...

...Poh‐Lin Yeoh Purpose The most commonly used segmentation approach to understand information acquisition behavior in the exporting context is to group individuals/firms on a variety of demographic and psychographic variables. This paper argues that while psychographic and demographic segmentation...

... predictors of several dimensions of export performance. In particular, it appears that this behavior is most important for exporters operating under conditions of high environmental turbulence. The export market‐oriented behavior – export performance relationship for these firms, was generally positive...

... toward a behavior influence their intentions to perform that behavior, and behavioral intentions influence the actual performance of the behavior. In the extended TAM, perceived ease of use is operationalized as two independent variables, technological compatibility and ease of adoption, and anticipated...