... Licensed re-use rights only Business-to-business marketing Export coopetition activities Export market orientation Export sales performance International marketing Resource-based theory There is a need to determine whether coopetition can enhance the performance outcomes of market...

... in moderating such impacts. Social responsibility Internationalization Business-to-business marketing Corporate strategy Corporate social responsibility (CSR) reflects a firm’s actions to address its stakeholders’ concerns regarding its ethical and philanthropic objectives (Hadjikhani et al...

... marketing Exports Marketing strategy Business‐to‐business marketing Small to medium‐sized enterprises Portugal While exporting is one of the fastest growing economic activities today, no strong theoretical framework exists for researching export activity in the context of business‐to‐business (B2B...

... commerce in business‐to‐business markets ”, Industrial Marketing Management , Vol. 37 No. 1 , pp. 3 ‐ 8 . P. Matthyssens is a Professor of Strategic Management at the Department of Management (Faculty of Applied Economics, University of Antwerp, Belgium) and the University of Antwerp...

... business‐to‐business marketing activities of small and medium‐sized enterprises (SMEs). Design/methodology/approach The analysis is based on survey data from 635 Danish and Norwegian SMEs with international marketing activities. The two primary research questions regarding actual use and performance...

... of the Faculty of Economics Ljubljana (ISEE) conducted a survey in 2001. Its purpose was to analyse business‐to‐business markets and current business relationships in Serbia and Croatia. The survey included more than 400 firms from different industries in these both countries. Data were gathered in phone...

...Lisa R. Klein; John A. Quelch Explores the emergence of market‐making as a viable business model on the Internet. Exploratory field research suggests that business‐to‐business marketers with international audiences might find this environment most in need of the roles an electronic middleman can...