..., 2000 ; Lavie, 2006). Business-to-business marketing Export coopetition activities Export market orientation Export sales performance International marketing Resource-based theory There is a need to determine whether coopetition can enhance the performance outcomes of market-oriented...

.... Social responsibility Internationalization Business-to-business marketing Corporate strategy We expect that customer host-country sustainable development affects the strength of the relationship between supplier CRM-led philanthropic CSR reputation and foreign customer business engagement...

... business‐to‐business marketing activities of small and medium‐sized enterprises (SMEs). Design/methodology/approach The analysis is based on survey data from 635 Danish and Norwegian SMEs with international marketing activities. The two primary research questions regarding actual use and performance...

... to end‐users, discounts, and sales/credit terms) for a product differ across national boundaries. © Emerald Group Publishing Limited 2008 International marketing Exports Marketing strategy Business‐to‐business marketing Small to medium‐sized enterprises Portugal While exporting...

... affect B2B relationships and international marketing phenomena in the context of industrial products/services. © Emerald Group Publishing Limited 2008 International marketing Business‐to‐business marketing Marketing strategy, Globalization Professionals in B2B marketing face several...

... Europe of the Faculty of Economics Ljubljana (ISEE) conducted a survey in 2001. Its purpose was to analyse business‐to‐business markets and current business relationships in Serbia and Croatia. The survey included more than 400 firms from different industries in these both countries. © Emerald Group...

...Lisa R. Klein; John A. Quelch Explores the emergence of market‐making as a viable business model on the Internet. Exploratory field research suggests that business‐to‐business marketers with international audiences might find this environment most in need of the roles an electronic middleman can...