.../methodology/approach – The authors conducted conjoint analyses for two products differing in product category involvement (chocolates vs computer) with 200 consumers from the Netherlands. Additionally, based on cluster analysis, the authors divide respondents into two groups: local vs global consumer...

.... Market segmentation International marketing Cluster analysis Marketing strategy Wine and spirits Modern firms are increasingly operating in worldwide markets. As a result, today’s marketers are often faced with the dilemma of deciding whether to segment markets on a country‐by‐country basis...

... as criteria in a cluster analysis. A multinominal logit choice model is then estimated for each segment using data from a conjoint choice experiment in order to determine what critical variables drive the choice process in each segment. The results illustrate the usefulness of a behaviourally‐based...

...Essam Mahmoud; Gillian Rice The importance of analytical techniques in international marketing is illustrated. An overview of related research is given. The question is asked, “Which way will research on the subject go in the future?” © MCB UP Limited 1988 Cluster Analysis International...

... relating to using stages of economic development as a basis for segmentation and using a factor analytic and clustering approach to the segmentation of the global market. © MCB UP Limited 1988 Cluster Analysis Industrial Marketing International Marketing Market Segmentation 14 SEGMENTING...