... positioning strategies. Accordingly, this paper sets out to introduce ethnocentrism as an important construct for those interested in understanding global consumer culture and its consequences. Nationalism Ethnocentrism Consumer attitudes Mediation analysis Prejudice These two processes...

... samples. Findings – The reasons why Brazilian and Chinese consumers buy organic food are strikingly similar to what is found in Europe and North America. Consumers’ attitude toward buying organic food is strongly linked to beliefs about its healthiness, taste and environmental friendliness. Also...

... Magnusson can be contacted at: magnusson@niu.edu © Emerald Group Publishing Limited 2011 Country of origin Consumer attitudes Consumer behaviour Perception The country‐of‐origin (COO) phenomenon continues to engage the international marketing community. A recent count identified more...

... literature. Studies (e.g. Erickson et al., 1984; Eroglu and Machleit, 1988; Haubl, 1996) have investigated the combined impact of CO and brand on consumers’ attitudes towards products and their perceptions of product quality, and have found that brand name can affect quality ratings...

... to find a middle ground, that is, to implement global strategies wherever possible and adapt them to local conditions where necessary. This shows the usefulness of segmentation in global marketing. International trade Consumer attitudes Marketing Slovenia Eastern Europe © MCB UP Limited...

... Limited 1998 Advertising Ethnography International marketing National cultures Consumer attitudes With a current border‐thinning global economy, consumers around the world have been increasingly exposed to foreign products, giving them more buying choices. However, a border‐thinning...

.... Examines empirically the tradeoffs consumers make among the attributes in the social contract using an online survey analysed through conjoint analysis. The findings indicate that consumer attitudes towards Internet advertising differ from many predictions about this new media. The Internet has...

... 1997 Artefacts Consumer attitudes Country of origin Demand Product quality Whereas multi‐cue approaches in general have been less likely to suffer from the shortcomings associated with the single cue approach, the aforementioned two multi‐cue approaches also may have been subject...

.... © MCB UP Limited 1997 Consumer attitudes Sponsorship Sport The recent Olympic Games in Atlanta serve as an excellent showcase of the sponsorship phenomenon. On the one hand it becomes very clear that an event of such magnitude cannot take place without the commercial support...

... from that country. Further, the extent of transferability of beliefs is moderated by the extent of perceived similarity between the well‐known and the new product categories. © MCB UP Limited 1996 Consumer attitudes Country of origin Image Perceptions Product launch A second...

.... To overcome this problem, one must model the market probabilistically as well as geometrically. © MCB UP Limited 1996 Consumer attitudes Japan Product positioning USA Product positioning studies are an integral part of many marketing managers’ strategic market analysis toolkits...

... goods marketers and policy makers. © MCB UP Limited 1995 Consumer attitudes Consumer behaviour Counterfeiting Product attributes Product management Attitude. It has been well established that attitude influences behavioural intention (Fishbein, 1970). We look...

... of direct selling as a non‐store retailing activity. There is no research concerning network marketing. The study hopes to add some information regarding network marketing as a type of direct selling. © MCB UP Limited 1995 Australia Consumer attitudes Direct selling Pyramid selling...

... consumers see the phrase “made in USA” they associate it with both parts and labour, rather than parts or labour alone. Finally, when respondents see the phrase, over half believe that it implies having 100 per cent American parts and labour. © MCB UP Limited 1995 Consumer attitudes Consumer...

... International trade Marketing decision making Taiwan Trading companies Consumer attitudes International Marketing Review 10,6 30 Parallel Importation in Taiwan: A View from a Newly Emerged Country and a Comparative Analysis Tung-Zong Chang Fengchia University, Taichung, Taiwan Introduction Similar...

... college‐age subjects. Discusses the potential for using regional labelling to overcome negative biases against developing country products. Consumer attitudes Country of origin Developing countries International marketing Product strategy USA International Marketing Review 10,6 4 Country...

... aspects of globalization theory, but does consider the possibility of a global product. The results indicate there are considerable differences in international consumer perceptions. © MCB UP Limited 1993 Australia Consumer attitudes Global marketing International marketing Market research...

...), "Determining the Characteristics of the Socially Conscious Consumer", Journal for Consumer Research, Vol. 2, pp. 188-96. Wind, Y. (1986), "The Myth of Globalization", The Journal ofConsumerMarketing, Spring, pp. 23-6. © MCB UP Limited 1993 Conjoint analysis Consumer attitudes Consumer behaviour...

.... This approach also allows the examination of differential effects of country of origin on different consumer segments according to the occupational status. © MCB UP Limited 1993 Consumer attitudes Country of origin Interpersonal perceptions Social class Status USA International Marketing...

...Graham J. Hooley; David Shipley; Nathalie Krieger The influence of country of origin on consumer attitudes and evaluations of product and service offerings is becoming increasingly important as competition in the international marketplace intensifies. This paper proposes a methodological approach...