... positioning strategies. Accordingly, this paper sets out to introduce ethnocentrism as an important construct for those interested in understanding global consumer culture and its consequences. Nationalism Ethnocentrism Consumer attitudes Mediation analysis Prejudice These two processes...

... samples. Findings – The reasons why Brazilian and Chinese consumers buy organic food are strikingly similar to what is found in Europe and North America. Consumers’ attitude toward buying organic food is strongly linked to beliefs about its healthiness, taste and environmental friendliness. Also...

... Magnusson can be contacted at: magnusson@niu.edu © Emerald Group Publishing Limited 2011 Country of origin Consumer attitudes Consumer behaviour Perception The country‐of‐origin (COO) phenomenon continues to engage the international marketing community. A recent count identified more...

.... In addition, Alden (1993) concluded that a country associated with heightened risk appears to cause consumers to spend more time in evaluating the product’s performance before forming a judgment. Thus, a high‐risk country has a strong negative effect on a consumer’s attitudes and evaluations, both before...

... International trade Consumer attitudes Marketing Slovenia Eastern Europe The appearance of global competitors and global consumers on one hand and companies’ tendencies to increase the efficiency of operations on the other cause a shift in marketing strategies in many multinationals (Douglas...

... Limited 1998 Advertising Ethnography International marketing National cultures Consumer attitudes With a current border‐thinning global economy, consumers around the world have been increasingly exposed to foreign products, giving them more buying choices. However, a border‐thinning...

.... Examines empirically the tradeoffs consumers make among the attributes in the social contract using an online survey analysed through conjoint analysis. The findings indicate that consumer attitudes towards Internet advertising differ from many predictions about this new media. © MCB UP Limited 1997...

.... The hetero‐method replication also is discussed, although it has received very little attention in the past. © MCB UP Limited 1997 Artefacts Consumer attitudes Country of origin Demand Product quality A question that has continued to generate interest is “Why do people buy ‘made...

... MCB UP Limited 1997 Consumer attitudes Sponsorship Sport Attitude towards behavioural intent. Many of the objectives companies try to achieve relate to their current and prospective consumers. In this context a successful effort depends on consumers’ inclination to act...

... from that country. Further, the extent of transferability of beliefs is moderated by the extent of perceived similarity between the well‐known and the new product categories. © MCB UP Limited 1996 Consumer attitudes Country of origin Image Perceptions Product launch...

... consumers perceive the gift market much more uniformly than Americans. © MCB UP Limited 1996 Consumer attitudes Japan Product positioning USA Product positioning studies are an integral part of many marketing managers’ strategic market analysis toolkits. Product positioning studies...

... for future research. Consumer attitudes Consumer behaviour Counterfeiting Product attributes Product management Counterfeiting – the production of copies that are identically packaged, including trade marks and labelling, copied so as to seem to a consumer the genuine article (Kay, 1990)[ 1...

... study (1989) reported that purchasers perceived more advantages than non‐purchasers. © MCB UP Limited 1995 Australia Consumer attitudes Direct selling Pyramid selling Retailing Direct selling, as a method of non‐store retailing, has continued to increase in popularity...

... consumers see the phrase “made in USA” they associate it with both parts and labour, rather than parts or labour alone. Finally, when respondents see the phrase, over half believe that it implies having 100 per cent American parts and labour. © MCB UP Limited 1995 Consumer attitudes Consumer...

... of Product Bias",Journal ofMarketing Research, Vol. 5 No. 1, February, pp. 78-81. Tongberg, R. (1972), "An Empirical Study of Relationships between Dogmatism and Consumer Attitudes toward Foreign Products", PhD dissertation, Pennsylvania State University, Philadelphia, PA. Consumer attitudes Country...

... International trade Marketing decision making Taiwan Trading companies Consumer attitudes International Marketing Review 10,6 30 Parallel Importation in Taiwan: A View from a Newly Emerged Country and a Comparative Analysis Tung-Zong Chang Fengchia University, Taichung, Taiwan Introduction Similar...

... aspects of globalization theory, but does consider the possibility of a global product. The results indicate there are considerable differences in international consumer perceptions. © MCB UP Limited 1993 Australia Consumer attitudes Global marketing International marketing Market research...

... suggest, based on conjoint analysis, that there are noteworthy differences between Americans and Dutch in how they value a product′s environmental attributes. © MCB UP Limited 1993 Conjoint analysis Consumer attitudes Consumer behaviour Ecology Environment Product development...

... to be reduced. However, multiple cue models which have been reported so far seem to indicate an attenuation rather than disappearance of COO effects. Erickson etal.(1984) report that while COO does not impact on consumer attitude directly, it does have a direct impact on consumer beliefs about different...

...Graham J. Hooley; David Shipley; Nathalie Krieger The influence of country of origin on consumer attitudes and evaluations of product and service offerings is becoming increasingly important as competition in the international marketplace intensifies. This paper proposes a methodological approach...