... and indirect processes concerned with ethnic groups play a substantial role in the development of consumer ethnocentrism. Implications of the findings for consumer ethnocentrism and global consumer culture are discussed. Nationalism Ethnocentrism Consumer attitudes Mediation analysis Prejudice...

... samples. Findings – The reasons why Brazilian and Chinese consumers buy organic food are strikingly similar to what is found in Europe and North America. Consumers’ attitude toward buying organic food is strongly linked to beliefs about its healthiness, taste and environmental friendliness. Also...

... was designed with a different objective. Country of origin Consumer attitudes Consumer behaviour Perception The country‐of‐origin (COO) phenomenon continues to engage the international marketing community. A recent count identified more than 100 studies examining some aspect of the COO...

... of origin Brand image Service Consumer attitudes It should be noted, too, that national loyalty is related to country image and plays an important role in explaining consumer product choices. Brand names, store image, specific product attributes, or other non‐country‐specific cues to product...

... younger consumers (Gibbs and Boguszak, 1995). The same applies to Western European consumers (Schmitz and Koelzer, 1996), and it is believed that Slovene consumers have similar patterns of loyalty for FMCG. © MCB UP Limited 2001 International trade Consumer attitudes Marketing Slovenia...

... Ethnography International marketing National cultures Consumer attitudes © MCB UP Limited 1998 In pretest 2, 30 Australian subjects and 30 Indian subjects from the same universities, who had not participated in pretest 1, were asked to rate the quality of 54 various domestic consumer...

.... Examines empirically the tradeoffs consumers make among the attributes in the social contract using an online survey analysed through conjoint analysis. The findings indicate that consumer attitudes towards Internet advertising differ from many predictions about this new media. The purpose of this paper...

... 1997 Artefacts Consumer attitudes Country of origin Demand Product quality A question that has continued to generate interest is “Why do people buy ‘made in there’ and not ‘made in here’?” To answer this question, extensive research has been conducted over several decades regarding...

... MCB UP Limited 1997 Consumer attitudes Sponsorship Sport An organization that does not fit these guidelines should not be considered a sponsor. This distinction is becoming more crucial in light of the growing practice of “ambush marketing” (Meenaghan, 1994). An increasing number...

... from that country. Further, the extent of transferability of beliefs is moderated by the extent of perceived similarity between the well‐known and the new product categories. Consumer attitudes Country of origin Image Perceptions Product launch The 24 items were included in a pretest...

... are characterized by satiety ‐ an automobile may be too big or too small; a beverage may be too sweet or not sweet enough; a computer display may be too bright or too dim. © MCB UP Limited 1996 Consumer attitudes Japan Product positioning USA Product positioning studies are an integral part...

... goods marketers and policy makers. © MCB UP Limited 1995 Consumer attitudes Consumer behaviour Counterfeiting Product attributes Product management Counterfeiting – the production of copies that are identically packaged, including trade marks and labelling, copied so as to seem...

... Australia Consumer attitudes Direct selling Pyramid selling Retailing The sample was divided into two groups consisting of purchasers and non‐purchasers of a product or service, purchased from a direct seller during the previous year. The sample consisted of 324 females and 166 males. Using...

... et al., 1988 ; Huber and McCann, 1982) which found that country of origin claims were most useful when consumers lacked experience or specific information on which to make judgements. © MCB UP Limited 1995 Consumer attitudes Consumer goods Country of origin USA...

... Study of Relationships between Dogmatism and Consumer Attitudes toward Foreign Products", PhD dissertation, Pennsylvania State University, Philadelphia, PA. © MCB UP Limited 1993 Consumer attitudes Country of origin Developing countries International marketing Product strategy USA ...

... International trade Marketing decision making Taiwan Trading companies Consumer attitudes International Marketing Review 10,6 30 Parallel Importation in Taiwan: A View from a Newly Emerged Country and a Comparative Analysis Tung-Zong Chang Fengchia University, Taichung, Taiwan Introduction Similar...

... aspects of globalization theory, but does consider the possibility of a global product. The results indicate there are considerable differences in international consumer perceptions. © MCB UP Limited 1993 Australia Consumer attitudes Global marketing International marketing Market research...

... suggest, based on conjoint analysis, that there are noteworthy differences between Americans and Dutch in how they value a product′s environmental attributes. © MCB UP Limited 1993 Conjoint analysis Consumer attitudes Consumer behaviour Ecology Environment Product development...

... to be reduced. However, multiple cue models which have been reported so far seem to indicate an attenuation rather than disappearance of COO effects. Erickson etal.(1984) report that while COO does not impact on consumer attitude directly, it does have a direct impact on consumer beliefs about different...

...Graham J. Hooley; David Shipley; Nathalie Krieger The influence of country of origin on consumer attitudes and evaluations of product and service offerings is becoming increasingly important as competition in the international marketplace intensifies. This paper proposes a methodological approach...